1. TAM Ireland Ltd / Nielsen TAM - Establishment Survey
Who owns what?

2. *The data contained in these slides relate to Sept 2015*
Establishment Survey
TAM Ireland commission the Establishment Survey twice a year. The data collected gives us a snap shot of the market and is used to derive TV universe estimates for the following 6 months.
The Establishment Survey is also a useful resource in monitoring trends in hardware ownership
*The data contained in these slides relate to Sept 2015*

3. 92% of all households in Ireland have a TV
TV Ownership
92% of all households in Ireland have a TV
Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey

4. Housekeepers with kids
Current TV Population
Adults 15+
3,362,000
Children 4 -14
730,000
Housekeepers
1,574,000
Adults 15 – 34
1,010,000
Housekeepers with kids
531,000
Adults ABC1
1,372,000
Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey July 2016

5. Reception Types
Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/May/Sept 14/Jan /May /Sept 15 /Jan 16.

6. Number of TV Sets per Household
The number of homes with 2 & 3 TV sets has grown over the last year
Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan /May /Sept 14/Jan /May/Sept 15/ Jan 16

7. PVR Ownership
PVR ownership has increased slightly in the latest survey and is currently at 59% of all TV homes.
Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan 2014 – Jan 2016