1. Enfield Safety Supplies
Rebranding as the catalyst for change

2. Enfield Safety Supplies
Enfield Safety provide personal protective equipment and corporate workwear to the construction and industrial sectors. When their 40
year celebration came up they decided to rebrand and use it as a catalyst for change.
VGROUP advised on brand strategy, created a new logo/visual identity and produced an extensive range of communications to give Enfield stand-out and compete more effectively in their marketplace. With a new brand promise, brand guidelines and strapline, ‘Safety. Delivered’ Enfield are using their rebrand to unite employees and drive further growth.
PROPOSITION & POSITIONING BRAND LANGUAGE GUIDE LOGO DESIGN & VISUAL IDENTITY CATALOGUE DESIGN RESPONSIVE WEBSITE DESIGN BRAND GUIDELINES

3. Enfield Safety Supplies
Strapline _
Safety. Delivered.

4. Enfield Safety Supplies
Before

5. Enfield Safety Supplies
After

6. Enfield Product catalogue covers

7. Enfield Website design
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8. Enfield Website design

9. Enfield Brand guidelines

10. Enfield Brand guidelines

11. Enfield Brand guidelines

12. Enfield Brand guidelines

13. Enfield Brand guidelines

14. Enfield Exhibition display
© VGROUP CASE STUDY

15. Enfield Safety Supplies
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© VGROUP CASE STUDY

16. Enfield Client testimonial
VGROUP offered a structured and tangible approach with a clear step-by-step process. Laser attention to detail, unbounded creative flair, constant client support and industry leading advice has made this a thoroughly enjoyable experience.
A difficult project with high level expectations and VGROUP carried it off in their calm, efficient, effective and professional manner.
Hans Stacey Director Enfield Safety