1. THE 7th ANNUAL EUROMED ACADEMY OF BUSINESS CONFERENCE
KRISTIANSAND, NORWAY
SEPTEMBER 18-19, 2014 
Towards a conceptual model for e-business deployment
in Libyan universities:
A CASE STUDY OF MISURATA UNIVERSITY
School of Computing and Technology
University of Gloucestershire
University of Misurata
School of Information Technology
Bakeer, Ali1
Doctorate SCHOLAR
Faculty of Information Technology
Misurata University, MU
Misurata, Libya
Wynn, Martin2
Cheltenham, United Kingdom
September 18-19,
Kristiansand, Norway

2. Agenda
• Introduction
• Literature review
• Research aim, objectives and questions
• The paper's research problem and interesting
• Methodology and methods
• Framework
• Main results and findings
• Conclusion

3. University of Gloucestershire University of Misurata
RESEARCH AIM, OBJECTIVES AND QUESTIONS
This study:
To support Universities in developing more efficient ways of managing core organizational processes and associated information flows,
To explores the operational implications of deploying and Utilization of e-business technologies with related processes.
To contribute to knowledge in the context of university operations and management,
And to investigate how e-business deployment can contribute to universities' overall performance.
To puts forward a new model for assessing the status and effectiveness of e-business within Libyan universities
University of Gloucestershire
School of Computing and Technology
University of Misurata
School of Information Technology

4. HOW e-Business deployment can contribute
Research aim, objectives and questions
HOW e-Business deployment can contribute
To Universities' overall performance
What are the key issues that impede the wider deployment of e-business applications and related information systems?
What is the level of e-business deployment in Libyan universities?
What is the most appropriate Model or Framework for assessing and comparing e-business deployment in Libyan Universities?
University of Gloucestershire
School of Computing and Technology
University of Misurata
School of Information Technology

5. ACADEMY OF BUSINESS CONFERENCE
METHODOLOGY
THE 7th ANNUAL EUROMED
ACADEMY OF BUSINESS CONFERENCE
University of Gloucestershire
School of Computing and Technology
University of Misurata
School of Information Technology

6. PUBLIC LIBYAN UNIVERSITIES IN ACADEMIC YEAR 2012/13
Misurata University MU

7. TOP LEVEL PROCESSES AT MISURATA UNIVERSITY
University of Gloucestershire
School of Computing and Technology
University of Misurata
School of Information Technology

8. University of Gloucestershire University of Misurata
University Critical Dimensions
People
Process
Technology
Structure
University of Gloucestershire
School of Computing and Technology
University of Misurata
School of Information Technology

9. University of Gloucestershire University of Misurata
University Critical Dimensions
Process
People
Technology
Structure
University
Process
Structure
People
Technology
University of Gloucestershire
School of Computing and Technology
University of Misurata
School of Information Technology

10. Design -Actuality Gap Model
STRATEGY FRAMEWORK
Technology
People
Structure
Process
The University (2014)
The University (2017)
Design -Actuality Gap Model
Adapted from Heeks, 2002
University of Gloucestershire
School of Computing and Technology
University of Misurata
School of Information Technology

11. University of Gloucestershire University of Misurata
ROOTS OF THE SCALE MODEL (Literature review)
INTERNET AND WEB TECHNOLOGY ADOPTION
INFORMATION SYSTEMS
INTERNET AND BUSINESS
STRATEGY OF FAILURE AND SUCCESS
BUSINESS PROCESS AND TECHNOLOGY
BUSINESS PROCESS ALIGNED WITH TECHNOLOGY
The SCALE Model Development
University of Gloucestershire
School of Computing and Technology
University of Misurata
School of Information Technology

12. DEPLOYEMENT START ACCESS CONNECT STAGES OF e-BUSINESS DEPLOYMENT
LEVERAGE
ENTERPRISE
DEPLOYEMENT
What E-business deployment level could be
START
CONNECT
ACCESS
LEVERAGE
ENTERPRISE
START
CONNECT
ACCESS
LEVERAGE
ENTERPRISE
ENTERPRISE
ACCESS
LEVERAGE
CONNECT
START
E-business deployment
Technology
Structure
E-business deployment
START
CONNECT
ACCESS
LEVERAGE
ENTERPRISE
START
CONNECT
ACCESS
LEVERAGE
ENTERPRISE
E-business deployment
E-business deployment
People
Process
E-business deployment
University of Gloucestershire
School of Computing and Technology
University of Misurata
School of Information Technology

13. THE UNIVERSITY PROCESS AND SCALE MODEL
Technology
People
Structure
Process
SCALE Technology
SCALE People
SCALE Process
SCALE Structure
University of Gloucestershire
School of Computing and Technology
University of Misurata
School of Information Technology

14. University of Gloucestershire University of Misurata
INVOLVEMENT OF e-BUSINESS IN A NEW STUDENT APPLICATION PROCESS: AT MISURATA UNIVERSITY
Traditional
Traditional
Traditional
e-BUSIENSS
Bottleneck
Traditional
Traditional
Traditional
Traditional Methods
E-business Involvement Methods
Traditional
Traditional
Traditional
Traditional
University of Gloucestershire
School of Computing and Technology
University of Misurata
School of Information Technology

15. e-BUSINESS-BASED APPLICATION PROCESS
University of Gloucestershire
School of Computing and Technology
University of Misurata
School of Information Technology

16. Systems Profiling by Process and Sub-process at Misurata University
SYSTEMS PROFILING IN THE FINANCIAL MANAGEMENT PROCESS AT MISURATA UNIVERSITY
Systems Profiling by Process and Sub-process at Misurata University
G (Green): indicates a system that is sound and does not need replacing.
A (Amber): indicates a system that may need replacement.
R (Red): indicates a system is defective and needs replacing
University of Gloucestershire
School of Computing and Technology
University of Misurata
School of Information Technology

17. MATURITY OF E-BUSINESS DEPLOYMENT

18. Technology and Structure
Technology dimension
University Information management
Average of Technology Dimension
Financial Management
Students record Management
Human resources management
Teaching and Learning
Estate, Land and Planning
Logistic and services
Structure dimension
University Information management
Average of Technology Dimension
Financial Management
Students record Management
Human resources management
Teaching and Learning
Estate, Land and Planning
Logistic and services
University of Gloucestershire
School of Computing and Technology
University of Misurata
School of Information Technology

19. Stages of E-business Deployment
Process dimension
University Information management
Average of Technology Dimension
Financial Management
Students record Management
Human resources management
Teaching and Learning
Estate, Land and Planning
Logistic and services
People Dimension
University Information management
Average of People Dimension
Financial Management
Students record Management
Human resources management
Teaching and Learning
Estate, Land and Planning
Logistic and services
University of Gloucestershire
School of Computing and Technology
University of Misurata
School of Information Technology

20. UPDATED CRITICAL DIMENSIONS
Information
Information
University of Gloucestershire
School of Computing and Technology
University of Misurata
School of Information Technology

21. University of Gloucestershire University of Misurata
CONCLUSION
The use of the SCALE model has helped identify where progress has been made and where opportunities exist at individual process level.
Libyan Universities need a clear e-business strategy aligned with the overall university business plan.
The study results will be fed into the future business planning and operational delivery of new e-business systems in the Libyan universities,
The universities need to lead Initiatives to develop e-business infrastructure across its campuses.
SCALE model will be further applied at other Libyan universities and will act as a yardstick for comparing and progressing the operational implementation of e-business in these organisations.
University of Gloucestershire
School of Computing and Technology
University of Misurata
School of Information Technology

22. University of Gloucestershire University of Misurata
Thank you Questions !
University of Gloucestershire
School of Computing and Technology
University of Misurata
School of Information Technology