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Published byMeredith Conley Modified over 6 years ago
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Instagram A Mobile Partner for the Tourism Industry
Stéphane Medakovic, Julien Michellod 702_e
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Content Introduction – What is Instagram
Opportunities for tourism businesses How to do it right How individuals can benefit from it Conclusion
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What is Instagram Free social network launched in 2010
Property of Facebook since 2012 150 million users Take / edit / share photos of your life
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Opportunities for tourism businesses
Develop brand image Strengthen customer relationships Create visual content Increase presence Many DMOs, Hotel chains and Airlines are already using it
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How to do it right Add direct link to website Use « Badges »
Use #hashtags and Geotagging Post interesting and creative content
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How individuals can benefit from it
Get inspiration and ideas Help when planning the travel Share own pictures - increasing visibility
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Examples of accounts http://instagram.com/tourismthailand
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Conclusion Rapid growth Powerful tool in Marketing 2.0
« A picture paints a thousand words »
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Thank you for your attention
Questions ? Thank you for your attention
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