1. Show Your Plan to the World
Writing and Presenting a Business Plan
Chapter 4

2. Who are your key audience groups?
Investors
Venture Capitalists vs. Angels
Bankers
Potential Partners
Employees
Supplies
Customers

3. Slides support Content Objectives
Eight content objectives to consider
Introducing your company
Justifying proposed market demand
Solving problems for customers
Explaining how the product/service works
Outlining Competition
Forecasting Financials
Setting milestones
Organizing Question and Answer Sessions

4. Content Objectives Introducing your company
Explain your industry if new or not common knowledge, such as restaurants or retail
Justifying proposed market demand
Show how your business serves market trends
Explain geographic diversity of your market
Solving problems for customers
Detail consequences of leaving problems unsolved
Show how your product/service makes life easier

5. Content Objectives Explaining how the product/service works
Detail patents and/or processes
Demonstrate product whenever possible
Outlining Competition
What are alternatives to your product/service?
Does competition come from multiple industries?
Forecasting Financials
Move from general to specific
Explain your reasoning (assumptions) for making estimates
Avoid overwhelming your audience with data

6. Content Objectives Setting milestones Organizing Q&A Sessions
Show timeline for reaching goals
Justify dates
Avoid specific dates, instead use quarters
Project 3 to 5 years forward
Organizing Q&A Sessions
Anticipate likely questions and prepare slides to answer
Organize supplemental slides by category (i.e. marketing) for easy access
Personalize Q&A sessions to audience

7. Organizing your Presentation
Cover Slide
Problem/Solution description
Executive Summary /Mission Statement
Description of Product/Service
Description of Market
Overview of Competition
Go-to-Market Strategy
Timeline for Milestones
Financial Forecast
Management Team
Exit Strategy
The ASK (may be moved higher)
Conclusion
Call for Question

8. Finishing Touches Review your slides for five critical factors:
Readability
Visual Impact
Information, Animation, or Audio Overload
Completeness
Clutter