1. Cost-Cutting Programme
Erstaunliche Autos
Tompkins & Kosters inc.

2. Table of Contents SWOT Analysis Cost-Cutting Recommendations
Sales-Increasing Recommendations
Expectations
Q&A Session

3. SWOT Strenghts: -Experienced car manufacturer -Established brand name
Weaknesses:
-High production costs
Tompkins & Kosters

4. SWOT Opportunities: Threats: -Fast growing market in China
Sales growth of 32%
-Many countries offering cheap labour
Threats:
-Fierce international competition
Tompkins & Kosters

5. Cost-Cutting Recommendations
Close Belgium factory:
Offer Belgium quality managers jobs in Indian factory
Employment programme for Belgium factory workers
Tompkins & Kosters

6. Productivity Chart
Tompkins & Kosters

7. Cost-Cutting Recommendations
Introduce 5-day workweek:
Increase of productivity
Decrease of production costs To
Tompkins & Kosters

8. Cost-Cutting Recommendations
Select Indian Suppliers:
Lower costs
Quality agreements in contract
Quality checks
Transport by ship
Tompkins & Kosters

9. Cost-Cutting Recommendations
Establish factory in India for Chinese Market
Near China
Low labour costs
Sent quality managers
Tompkins & Kosters

10. Factory Location
Tompkins & Kosters

11. Sales Increasing Recommendations
Engineer fuel-efficient cars:
Discounts in European countries
Sales will increase
Boosts reputation and brand name
Tompkins & Kosters

12. Sales increasing Recommendations
Luxury cars for Chinese market:
Produced in India
Rolls-Royce sales growth: 53%
Bentley sales growth: 43%
Tompkins & Kosters

13. Car Sales China
Tompkins & Kosters

14. Sales-Increasing Recommendations
Covert Advertising:
Sponsor films by giving cars
Examples: James Bond, Mission Impossible
Tompkins & Kosters

15. Expectations
Tompkins & Kosters
Tompkins & Kosters

16. Q&A Close Belgium Factory Engineer fuel-efficient cars
Open Indian factory
Enter Chinese market
Select Indian suppliers
Covert Advertising