1. Pulling the Levers
How do Cultural Leaders join forces to support creative place making ?

2. Why Collaborate? Dispersed centers of population
Competing approaches unsuccessful
Cultural and creative specialism's with potential for growth

3. Facts about the region Population of over 4 million
Small urban and coastal settlements
Nation’s largest concentrations of ports, transport and logistics firms and advanced manufacturing companies
Proximity to London
Tourism and Creative industries

4. Building a network
Cultural leaders came together to provide expert advice to their regional economic development organisation by :
Gathering evidence
Devising a compelling story
Demonstrating economic and wider benefits.

5. Who? METAL Firstsite High House Production Park Jerwood Gallery
Turner Contemporary
Creative Foundation
Historic Dockyard

6. Getting started Put together an evidence base
Reveal indigenous strengths and specialism's
Embed creative and cultural in wider agenda 
Form a business leaders network
Promote industry skills development and business support
Devise a shared prospectus

7. Building an Evidence Base
Key local employers and organisations
Relevant activities underway in local Universities and Colleges
Potential of creative businesses to generate jobs Key challenges creative businesses face
Skills challenges
Wider benefits this sector brings
Projects already underway in local areas

8. What do we know about the sector?
GVA £2.5 billion per annum, employs 30,000 people
Innovation is part of the sector’s DNA,
The GVA contribution made by a creative professional is almost twice the average.
55% of all workers are qualified to first degree level or above, as compared with a UK average of 37%.
53% of creative professionals work in a creative capacity outside the CI sector.

9. Challenges Lack of vocational training for entry level jobs
Difficulty of communication with schools, training providers and universities to ensure education/qualifications meet employer needs
Small Businesses facing capacity issues and isolation
Lack of CPD opportunities and relevant business support
Lack of communication between businesses , little sense of coherence
Lack of suitable workspace

10. Key Initiatives Creative Industries Innovation Hubs
Incubation space for new talent alongside workspace for creative companies
Industry partnerships with Higher Education
Industry skills solutions to create new jobs
A creative industries supply chain with London
Innovation in place making and tourism

11. Lessons Learnt Clarity of vision Expert broker is key
Adopt an inclusive vocabulary
DIY mindset
True collaboration unlocks hidden value

12. Now over to you !
What opportunties do you see to advance a partnership for creative place making?
Who would you involve?
What is the case for collaboration?
How does everyone get something out of it?
What qualities and behaviours do you want to encourage?
Can you imagine what success looks like?