Download presentation
Presentation is loading. Please wait.
2
AUDIENCE HABITS & CONSUMPTION
02 EVOLVE MEDIA / AUDIENCE PROFILE AUDIENCE HABITS & CONSUMPTION BEHAViORAL TRENDS COMSCORE REACH % 60.7% Deem themselves trendsetters 61.3% Primary shoppers of their household 52.8% Influential & frequently advise friends and family on brands 63.9% Shop for apparel online 58.8% Frequently advise friends and family on fashion 67.9% Frequently advise others on online shopping/E-commerce *Source: comScore Plan Metrix, Q1 2013
3
AUDIENCE HABITS & CONSUMPTION
03 EVOLVE MEDIA / AUDIENCE PROFILE AUDIENCE HABITS & CONSUMPTION SPENDING HABITS COMSCORE REACH % 64.3% Shop online for Retail/Apparel 59.3% Spend +$500 on home supplies & accessories 64.4% Spender rather than saver 65.3% Shop at any retail store 55.9% Spend +$500 on apparel 54.8% Spend +$500 on shoes *Source: comScore Plan Metrix, Q1 2013
4
IKEA 1.04% 19.8% 27.4% 3D CUBE OVERLAY INDUSTRY AVERAGE
EVOLVE MEDIA / CREATIVE INTEGRATIONS IKEA Storage Solutions 3D CUBE OVERLAY 1.04% Click-Through Rate 6.5x the Industry Average 19.8% Interaction Rate 4.7x the Industry Average 27.4% CTR Post Engagement INDUSTRY AVERAGE 0.16% Click-Through Rate 4.2% Interaction Rate *Source: eMarketer US Rich Media Ad Metrics, by Industry
5
PUMA CHAMPS 1.3% 13.8% 29.3% SIDEKICK INDUSTRY AVERAGE CHAMP SPORTS
05 EVOLVE MEDIA / CREATIVE INTEGRATIONS PUMA CHAMPS CHAMP SPORTS SIDEKICK 1.3% Click-Through Rate 8x the Industry Average 13.8% Interaction Rate 3.2x the Industry Average 29.3% CTR Post Engagement INDUSTRY AVERAGE 0.16% Click-Through Rate 4.2% Interaction Rate *Source: eMarketer US Rich Media Ad Metrics, by Industry
6
TARGET 1.26% 9.56% 19.4% DESTRUCTIVE OVERLAY INDUSTRY AVERAGE
06 EVOLVE MEDIA / CREATIVE INTEGRATIONS TARGET CHECK OUT SHAUN’S WORLD DESTRUCTIVE OVERLAY 1.26% Click-Through Rate 7.8x the Industry Average 9.56% Interaction Rate 2.3x the Industry Average 19.4% CTR Post Engagement INDUSTRY AVERAGE 0.16% Click-Through Rate 4.2% Interaction Rate *Source: eMarketer US Rich Media Ad Metrics, by Industry
7
BEST BUY 1.38% 11.3% BRANDED CANVAS INDUSTRY AVERAGE GAMING
07 EVOLVE MEDIA / CREATIVE INTEGRATIONS BEST BUY GAMING BRANDED CANVAS 1.38% Click-Through Rate 8.6x the Industry Average 11.3% Interaction Rate 2.7x the Industry Average INDUSTRY AVERAGE 0.16% Click-Through Rate 4.2% Interaction Rate *Source: eMarketer US Rich Media Ad Metrics, by Industry
8
MACY’S 1.63% 1.25% 12.9% 9.14% 18% 22.2% AMERICAN RAG Custom overlay
08 EVOLVE MEDIA / CREATIVE INTEGRATIONS MACY’S 0.16% Click-Through Rate 4.2% Interaction Rate AMERICAN RAG Custom overlay Custom gear guide 1.63% 1.25% Click-Through Rate 10x the Industry Average Click-Through Rate 7.8x the Industry Average 12.9% 9.14% Interaction Rate 3x the Industry Average Interaction Rate 2.2x the Industry Average 22.2% 18% CTR Post Engagement CTR Post Engagement *Source: eMarketer US Rich Media Ad Metrics, by Industry
9
MACY’S 1.51% 1.07% 15.9% 18.5% 8.2% 6.7% INTERNATIONAL CONCEPTS
09 EVOLVE MEDIA / CREATIVE INTEGRATIONS MACY’S 0.16% Click-Through Rate 4.2% Interaction Rate INTERNATIONAL CONCEPTS Custom overlay Virtual look book 1.07% 1.51% Click-Through Rate 6.7x the Industry Average Click-Through Rate 9.4x the Industry Average 15.9% 18.5% Interaction Rate 3.8x the Industry Average Interaction Rate 4.4x the Industry Average 6.7% 8.2% CTR Post Engagement CTR Post Engagement *Source: eMarketer US Rich Media Ad Metrics, by Industry
10
Sainsbury’s 1.09% 14.7% 7.4% CARROUSEL OVERLAY INDUSTRY AVERAGE
10 EVOLVE MEDIA / CREATIVE INTEGRATIONS Sainsbury’s TU CLOTHING CARROUSEL OVERLAY 1.09% Click-Through Rate 6.8x the Industry Average 14.7% Interaction Rate 3.5x the Industry Average 7.4% CTR Post Engagement INDUSTRY AVERAGE 0.16% Click-Through Rate 4.2% Interaction Rate *Source: eMarketer US Rich Media Ad Metrics, by Industry
11
kmart 2.9% 5.15% 12.6% CUSTOM OVERLAY INDUSTRY AVERAGE Fall selena
11 EVOLVE MEDIA / CREATIVE INTEGRATIONS kmart Fall selena CUSTOM OVERLAY 2.9% Click-Through Rate 18.1x the Industry Average 5.15% Interaction Rate 1.2x the Industry Average 12.6% CTR Post Engagement INDUSTRY AVERAGE 0.16% Click-Through Rate 4.2% Interaction Rate *Source: eMarketer US Rich Media Ad Metrics, by Industry
12
HEELYS 2.5% 7.4% 33.5% GAME OVERLAY INDUSTRY AVERAGE YR12
EVOLVE MEDIA / CREATIVE INTEGRATIONS HEELYS YR12 GAME OVERLAY 2.5% Click-Through Rate 15.6x the Industry Average 7.4% Interaction Rate 1.8x the Industry Average 33.5% CTR Post Engagement INDUSTRY AVERAGE 0.16% Click-Through Rate 4.2% Interaction Rate *Source: eMarketer US Rich Media Ad Metrics, by Industry
13
Past retail campaigns 1.01% 8.93% 23.7% Click-Through Rate
13 EVOLVE MEDIA / PAST CAMPAIGNS Past retail campaigns 1.01% Click-Through Rate 6.3x the Industry Average 8.93% Interaction Rate 213% the Industry Average 23.7% Post Engagement CTR 0.16% Click-Through Rate 4.12% Interaction Rate *Source: eMarketer US Rich Media Ad Metrics, by Industry
14
THANK YOU! M: Ph:
Similar presentations
![Display Advertising Other Options Presentation to [Client Name] [Month Date, Year]](/25/7870541/big_thumb.jpg "Display Advertising Other Options Presentation to [Client Name] [Month Date, Year]>")
![Display Advertising Windows Live Presentation to [Client Name] [Month Date, Year]](/25/8052577/big_thumb.jpg "Display Advertising Windows Live Presentation to [Client Name] [Month Date, Year]>")
