1. MUSIC VIDEO STRUCTURE
STYLES & TYPES

2. A STANDARD MUSIC VIDEO
A pattern of a standard music video may contains more or less these three visual traditions:
A filmed singer/band (performance)
Inserted images/Video Shots (narrative)
Experimental film tradition.
The concept of the standard clip is dynamic and has many variations.
The vocalist might actively participate in the story while simultaneously standing outside the video

3. PURE FORMS OF VISUAL TRADITION IN MUSIC VIDEO
Performance Based
Narrative Based
Concept Based/Thematic
Hybrid Structures of the above are extremely popular in Music Videos

4. PERFORMANCE BASED TYPES OF PERFORMANCES Singing Performance
Mostly filmed performance
Creates a feel of live performance
Idolizes the Star
Adds meaning to lyrics
Vocalist/Band could be in one or more settings
Location and Mise-en-scene is important.
TYPES OF PERFORMANCES
Singing Performance
Concert & Live Footage
Instrumental Performance
Look into Two More Years Bloc Party 7 years old

5. -
Atif Aslam – Coke Studio
Sia - Chandelier
Daft Punk – Get Lucky

6. Look into You Belong to Me and Numb & various Narrative theories
NARRATIVE BASED
Most appropriately understood as a short silent movie to a musical background
Features artists or actors/models in the story.
Contains a visual story that is easy to follow.
A pure narrative clip contains no lip-synchronized singing.
Through Narrative they are trying to get a message across to the audience.
Forces the viewer to listen to the lyrics.
Emphasizes importance of the story that is being told.
Types of Narrative: Linear, Non-linear or broken
Look into You Belong to Me and Numb & various Narrative theories

7. Kodaline – High Hopes
Coldplay - Magic
Katy Perry – Part of Me
AltJ – Breeze Blocks

8. CONCEPTUAL Look into Paradise Based around a single concept or idea.
Could be abstract and artistic.
Clip contains no perceptible visual narrative and contains no lip-synchronized singing
May give a hint of the story with a clear message.
Would leave audience with a question.
Symbols are used to build up meaning
Look into Paradise

9. Madonna – Like a Prayer
Pink Floyd
Gotye – Somebody that I used to know
Enigma – Return to Innocence

10. ANIMATIONS & CGI LIVE PERFORMANCE VIDEOGRAPHED
2D AND 3D Animations and effects
LIVE PERFORMANCE
2D AND 3D Animations and effects
VIDEOGRAPHED
Studio or Outdoor Filmed

11. ALLUSION, AN INDIRECT OR PASSING REFERENCE
INTERPRETIVE
How the viewer interoperates the music video - OPEN ENDED, POLYSEMIC
IMPRESSIONIST
Making a fantasy taking the audience away from reality.
SURREALIST
Very similar to impressionist dream like and unreal elements -Dream Like feel
ALLUSION, AN INDIRECT OR PASSING REFERENCE
When the audience is under allusion that something will happen but the story changes at the end so its not as it first seemed.
INTERTEXTUAL
Intertextuality in music videos Intertextuality is the way in which one media text is referenced in another.