1. Marketing through extreme sport
Red Bull Crashed Ice
Marketing through extreme sport
XEN003 Communication skills
Feb 2011
Suvi Poutanen

2. Red Bull – more than an energy drink
Dietrich Mateschitz, the creator (1987) and owner of Red Bull International
“It gives you wings”
Advertising
an aggressive international marketing campaign
sponsored activities
team ownerships

3. Do companies benefit from sport sponsorship?
From the article Event sponsorship as a value creating strategy for brands, made by Dimitra Papadimitriou, Artemisia Apostolopoulou and Theofanis Dounis and published in the Journal of Product & Brand Management (2008).
Sport sponsorship can be a tool in achieving the goals that companies have for their brand management. It can help to build powerful brands with high value in the marketplace.
There have been also previous studies about sport sponsorhip increasing brand awareness and familiarity.

4. Red Bull Crashed Ice – downhill skating competition
World Championship Tour 2011
Jan 15 Munich, Germany
Feb 5 Valkenburg, Netherlands
Feb 26 Moscow, Russia
Mar 19 Quebec, Canada
Top 5:
1. Arttu Pihlainen FIN 1800
2. Kyle Croxall CAN 1700
3. Scott Croxall CAN 1400
4. Lari Joutsenlahti FIN 820
5. Lukas Kolc CZE 810

7. http://www. lifeinquebec

10. References: