1. New Audience for New Media

2. Linear vs Nonlinear form of media

3. Citizens journalism?
Opening up to public comment ...
The citizen add-on reporter ...
Open-source reporting ...
The citizen blog house ...
Newsroom citizen ‘transparency’ blogs ...
The stand-alone citizen-journalism site ...
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4. Online activism
...growing field that includes many forms of political, environmental, and social activism that takes place via the world wide web.
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7. Main questions:
Political power of new media for the audience and citizens’ engagement?
What are the main changes in the audience’s behavior and what is the influence of new media on it?
New trends in media marketing, influenced by digital media?