1. The Functions of Marketing #2 You need text books today
Today I will: Take notes with the intent of learning the seven functions of marketing
So I can: Identify the 7 functions using real life examples
I will know I’m successful when: I am able to see how the 7 functions are present and integral to all businesses.
You need text books today
Read/scan pages 8-9.
When finished, close your book.

2. The Functions of Marketing
The seven functions of marketing all work toward one goal, achieving the Marketing Concept: satisfying a customer’s needs and wants while making a profit
These functions are applied every time – they are the practice of marketing – whether it be a large corporation or a small, independent business

3. The Seven Functions
Channel Management – getting product to customers in the best way possible
Marketing Information Management – gathering and using customer information to improve business decisions
Market Planning – development of a market plan to reach different types of customers.
Pricing – deciding how much a product or service will cost the customer
Product/Service Management – design, create, improve or maintain a product toward what the consumer wants or need.
Promotion – communications to inform, persuade and remind consumers of a product’s benefit and encourage them to buy it
Selling – direct contact with potential customers to determine and satisfy their needs

4. Assignment: Work in table groups1 5
Assignment: Work in table groups 2 6
As you work through this, recall the neighborhood lemonade stand 3 7 4 8
Corresponding to the diagram of table numbers above, each table is assigned one of the seven functions (individuals from table 8 choose whichever function you want). Brainstorm and as a table come up and write down how the kid’s lemonade stand implements the function. … We will share out when task is completed.
1 – Product/Service Management 5 – Market Planning
2 – Channel Management 6 – Pricing
3 – Selling – Promotion
4 – Marketing Information Management