1. Southeast Asia digital economy 2025
Southeast Asia digital economy Report shows that the digital market of Southeast Asia is estimated to grow to more than US$ 200 billion by 2025, multiplied by more than 6 from US$ 31 billion in 2015.
Google and Temasek, a Singaporean state-owned investment company, have recently collaborated together to produce this report on the digital economy of Southeast Asia and its evolution to 2025.
Data Source
Proprietary Google Data
Temasek Research
Expert Interviews
Secondary Data Sources

2. Southeast Asia digital economy 2025
Research Scope:
Sectors
First-Hand eCommerce
Travel
Media
Geographies
Indonesia
Singapore
Malaysia
Philippines
Thailand
Vietnam

3. Southeast Asia digital economy 2025
1. SEA –Fastest growing
internet region (14% 5-
year CAGR) with an
existing internet user base
of 260m growing to 480m
users by 2020.
2. Consequently, the SEA internet economy is going to grow to $200+ billion by 2025; driven mostly by the growth of first hand e-commerce market (32% CAGR over next 10 years) followed by online media (18% CAGR) and online travel (15% CAGR).
3. First hand ecommerce market is going to outpace the growth of offline retail market (32% v/s 7% 10year CAGR) with potential of reaching a rapid $88+ billion mark compared to a sluggish potential of reaching $120 billion in the retail offline sector.
Growth Driving Factors Unique to SEA
Rapidly growing middle class to grow by 5.3% over the next 10 years.
Lack of big-box retail; access particularly difficult in remote islands.
A burgeoning youth population with 70% under the age of 40.

4. Southeast Asia digital economy 2025
Growth Driving Areas:
SEA can be a $200bn internet economy with $40-50bn of additional investments over the next 10 years (SEA GDP grows at 5.3% CAGR).
Number of Transactions (27% 10-year CAGR)
Online Travel: to reach $90bn by 2025 (15% CAGR)
Hotel + Airlines: Compose 85% of total online travel market (15% CAGR)
Carriers: Majority driver of growth in SEA (35% of gross booking) and higher online penetration (55% for regional carriers)
Online rides: (Uber, Grab) should reach $13bn (18%CAGR). Active riders to reach 29mn.
Online media: (ads and gaming) will contribute to $20bn by 2025 (10% of total GMV).

5. Southeast Asia digital economy 2025
Report Overview:
SEA ready to take off with 124k users coming online everyday for the next 5years.
260M users already online on the 4th largest internet market in the World.
3.8M users coming online every month with SEA being the fastest growing internet market in the World.
With 700 M mobile connections the SEA has mobile phones that are 130% of the total population there.
With Indonesia being the fastest growing nation in the World, SEA is going t have the fastest growing internet market (480M users by 2020).
ASEAN is going to equal the growth in internet users growth with India over (14% CAGR).
Thailand (9% CAGR ), Singapore (3% CAGR ), Indonesia (19% CAGR ), Vietnam (13% CAGR ), Philippines (11% CAGR ) and Malaysia (5% CAGR ).
Ecommerce and Travel to make >90% of total online retail spend.
First hand goods.
Second hand goods.

6. Southeast Asia digital economy 2025
5 key systemic changes required:
Thriving Young Population: 70% of SEA population is under the age of 40(vs. 57% in China).
Increase n Internet speed and penetration: Internet speeds in SEA are expected to reach global average (23.3 mbps) with more than 80% of the population
GDP Growth: SEA as a region has a nominal GDP of about $2.5trillion USD(larger than India) growing at 5.3% over the next 10 years.
More Conducive Payment Ecosystem: Payment Ecosystem is expected to accelerate with increased access to financial system, going from 0.7 acct/capita +1 acct/capita.
Lack of store access: Organized retail store available per capita is significantly less than developed markets.