1. Designing a Housing Microfinance Loan Product
TRAINING WORKSHOP FOR BANKS INTERESTED IN OFFERING HOUSING MICROFINANCE
OR SIMPLY CURIOUS ABOUT IT

2. MARKET RESEARCH TOOLS 1. FOCUS GROUP DISCUSSION (FGD)
2. KEY INFORMANT INTERVIEW
3. SURVEY QUESTIONNAIRE

3. Guide in Conducting FGD
Prepare for your FGD
Select your FGD participants
Manage your group
Conduct your FGD
Record responses
Analyze the data

4. FGD with Bank AOs/Staff
Are clients requesting loans for housing purposes?
What home related project are usually undertaken?
Own-financing or borrowing?
Using part of ME loan for home improvement purposes?
What do they think their clients can easily afford to pay monthly? Give a range…
Are there existing HMF providers in their area?

5. Key Informant Interview
Building Materials Suppliers (BMS)
Using Interview Guide Questions (Handout #1)
Mostly open-ended
Ask all questions in the guide
PROBE, PROBE, PROBE

6. How many do we need to interview? How do we do interviewing?
Survey Questionnaire
What is it?
Why do we need it?
How many do we need to interview?
How do we do interviewing?
How do we process the responses?
How do we analyze and use the results?
When there is time, Facilitator can engage participants by asking the questions and getting their responses. But first ask, HOW MANY OF YOU HAVE EXPERIENCED BEING INTERVIEWED IN A SURVEY OR HAVE BEEN AN INTERVIEWER IN A SURVEY?
If anyone among the trainees have participated in a survey either as a respondent or interviewer, ask them to help explain the answers to the questions on the slide.
WHAT IS IT? – AA SURVEY IS A QUANTITATIVE TOO.
WHY DO WE NEED IT:? – A WELL CRAFTED QUESTIONNAIRE CAN PROVIDE US ANSWERS TO INFORMATION THAT CAN HELP US IN DESIGNING A LOAN PRODUCT, DETERMINING DEMAND, AND WHAT OUR TARGET MARKET’S PREFERENCES? SO THEN YOUR BANK CAN OFFER A PRODUCT THAT THE MARKET WANTS.
HOW MANY INTERVIEWS? – AT LEAST A HUNDRED FOR THE FIRST SURVEY FOR PURPOSES OF DESIGNING A PRODUCT. WHEN EXPANDING TO OTHER BRANCHES, AT LEAST 35 COMPLETED INTERVIEWS WOULD BE THE MINIMUM.

7. Sections of the Questionnaire
Respondent’s Profile
Business Profile
Home Ownership
Housing Situation
Home Improvements
Potential Demand for HMF
Loan with RB & Savings
Satisfaction Rating
INTRODUCE AND HAND OUT THE QUESTIONNAIRE.

8. THE QUESTIONNAIRE Walk through the questionnaire Practice reading
Mock interviewing
Hands-on-Practice with Clients
Go through the questionnaire quickly to familiarize participants on the look and arrangement of topics and questions.
Ask each participant to read 5 questions each.
Call on volunteers one to interview and another to act as the respondent.
#4 requires actual interview practice in the field. This can be done if there is time to take participants to a bank and interview bank clients.

9. Field Interviewing
Each team member should have a chance to interview 3 respondents
2 participants will be appointed to conduct the interview with BMS

10. Schedule for Field Practice
Thursday, February 9, Example
Meeting place: GM Bank Head Office
Departure time: 7:00 AM
Lunch: 12:00 NN
Data processing schedule: 1:00 PM
INSTRUCTIONS…

11. FGD with Bank AOs/Staff
Are clients requesting loans for housing purposes?
What home related projects are usually undertaken?
Is it owner-financed or through borrowings?
Using part of ME loan for home improvement purposes?
Can their clients easily afford to pay on a monthly basis? Give a range…
Are there existing HMF providers in the area?

12. THANK YOU