1. Instructor Muhammad Farrukh
Lecture 3 Social Media
Honey Comb Framework of Social Media, Types of Social media Services, Social Networking, Importance, Peer Endorsement, Types of Social Networkers
Instructor
Muhammad Farrukh

2. Definition
Social media refers to online tools and services which allow an exchange of ideas, information, videos, pictures, and graphics — just about anything you can name.

3. photo credit: dbarefoot

5. Characteristics if Social Media:
Consumer generated media.
Designed to be shared, sharing means that it is easy to comment on, that it is easy to send, there are no costs associated with viewing the media and last but not least it is always available.

6. Honey Comb frame work of Social Media
A framework that defines social media by using seven functional building blocks:
Identity
Conversations
Sharing
Presence
Relationships
Reputation
Groups

14. Types of Social Media Services
Bookmarking Sites and Social News Sites (Digg)
Blogs and Microblogs (Twitter, Tumblr)
Social Networking Sites (Facebook, Google+, Twitter)
Shopping Sites (Amazon)
Multimedia Sharing (YouTube, Flickr)
Virtual Worlds (World of Warcraft, Second Life)

17. Social Networking Friendship Keeping in Touch
Developing new relationships
Sharing
Photos
Links
Interests
Community
Causes
Beliefs
Advocacy

18. Importance Economically
Social Media not only plays a significant role in enhancing a company’s brand, it is also a tool that helps you connect with your audience and build professional relationships.

19. Why is Social Media important?
If you are awake they are probably online
The students in Pakistan now spends every waking minute – using a smart phone, computer, TV or other electronic device.
According to a new study Those ages 8 – 18 spend more than 7 hours a day with such devices.

20. 16 to 24 year olds They have higher demands!!
Growing up online has shaped how teens and young adults receive, process and act on information.
They expect information to be brief, instant and always on (there are no office & school hours)

21. Peer Endorsement
The vast majority of people report the opinion they trust most is from ‘someone like me’. For the first time in our history, peers have bested the wisdom of experts
Peer endorsement is the single greatest decision-making accelerant. Through Social Media, peer influence cycles are happening at a velocity never before seen. Decision making is clearly becoming more social

22. But Why?
The Internet is powerful because it bridges distance at a low cost
When people first meet online they tend to “like” each other more
Less stressful than face-to-face meeting
Superficialities aside people focus on communicating their “selves”

23. The Asian Market

24. Why do People Contribute
According to Peter Kollock there are three non-altruistic motivations:
Anticipated Reciprocity: give and get
Increased Recognition: become recognized
Sense of Efficacy: can effect the environment
Also due to a “sense of community” according to Mark Smith

25. Types of Social Networkers
Alpha Socializers – (a minority) people who used sites in intense short bursts to flirt, meet new people, and be entertained.
• Attention Seekers – (some) people who craved attention and comments from others, often by posting photos and customizing their profiles.
• Followers – (many) people who joined sites to keep up with what their peers were doing.

26. Types:Networkers
Faithfuls – (many) people who typically used social networking sites to revive old friendships, often from school or university.
• Functionals – (a minority) people who tended to be single-minded in using sites for a particular purpose.
Source: Social Networking Sites research, September-October 2007

27. Types: Networkers
According to Amy Jo Kim there are five stages of the community participation hierarchy:
Lurker or visitor: just observe
Novice: begin participating
Regular: have continue participation over a period of time
Leader: further sustained participation with recognition
Elder: long time leader and often a community pillar or “wise person”

28. Virtual Selves

29. Virtual Selves…
Psychical aspects like race, sex, appearance, and even disabilities are not “evident” online
People can be whoever they want (within reason generally)
This is seen as both positive and negative. Why?

30. Privacy Concerns
Social networking sites provide privacy options but users are generally unaware or tend to ignore such concerns
Stalkers, terrorists, ill-doers, con-artists could benefit from such issues
Facebook’s controversial decision to make visible relationship actions to entire social group

31. How popular are Social Networks?
According to the analysts at Hitwise, social networks in general are more popular than search engines in some parts of the world
Facebook’s overall web traffic pulled ahead of Google’s for the first time in the U.S.
Facebook dominates the current crop of social networks, accounting for the majority (55%) of all social site visits.

32. Why do Universities/Colleges should invest in Social Media?
For many of the same reasons they invest in more traditional marketing and advertising
Create awareness
Encourage connection
Inspire loyalty
Create ambassadors
Recruit best fit students
Build powerful relations with alumni
Create stronger reputations

33. Video Share/Stream
Youtube.edu
Ustream

34. Face Book & Class Room Uses
Open dialogue via a familiar and regularly accessed medium
It allows students to ask more minor questions
Alternative means for shyer students
The level of informality typical to Facebook can also aid students in self-expression
Frequent student-and-instructor and student-and-student communication
Students discussion-forums regarding Course Quality

35. Facebook & Classroom: Limitations
From a course management perspective, Facebook may be less efficient
Limitations with regards to uploading assignments
some students’ (and educators’) resistance to its use in education
Facebook’s privacy settings can be difficult to understand and manage, leaving some potential users – particularly females and older students – uncomfortable about the level of privacy and safety afforded them
Parent are not comfortable with their child- Facebook interaction

36. Social Media to Promote SOCA
FACEBOOK/ TWITTER
News Stories and Announcements
Features
Photos
Competitions Updates
Connecting with other Universities pages
Connecting you with Alumini
Links to News Stories
Admission Campaign

37. Social Media to Promote SOCA
YOUTUBE
Highlight Videos
Interviews
Videos of Special Events
Students’ projects
INSTAGRAM
Photo Collages
Photo Journalism Projects
Department Photo Gallery
Student activity Pictures

38. Criticism Disparity (imbalance, inequality,) Trustworthiness
Concentration (diversion and time waste)
Privacy (breached and self shared)
Effects on Interpersonal Relationships
(New friends and breakups )

39. Increasing Relationship-Decreasing Intimacy

40. Further Reading
This Link will help you to under stand clearly the concept of Teens, Social Media, and Privacy.