1. NM KE TAARE NAVEEN VEMURU KIRTI KUMAR SINDHU SRINIVASAN
TEERTHA RAJARSHI

2. Experimental towards Hairstyle Age – 18-24
CONSUMER ANALYSIS
Experimental towards Hairstyle
Age – 18-24
Competitive Spirit
Aspirational
Socially Active
General obsession with Tiara
Desire To Stand Out From The Crowd
Willingness to share her opinions
FM-Radio
Social Media
Touch-points
Salons
College

3. “Give your hair the shine a Tiara deserves”
CAMPAIGN STRATEGY
Objective
Own up the Shine factor over multiple touch points of the target audience
Key Consumer Insight
The target audience consumers are more inclined towards having a visibly good looking hair than a healthy hair
The target audience aspires to stand out from the crowd
Shine is the more dominant factor over other factors such as strength or smoothness for a visibly good looking hair
Campaign Message
Stand out from the crowd with the hair as shiny as a Tiara
Tag Line
“Give your hair the shine a Tiara deserves”

4. IMPLEMENTATION PLAN Marico Marico
Regularly post content with respect to varied Tiara Hairstyles and steps to achieve it
Social Media
Invite people to share stories on their obsession with tiara
Marico
Marico
6 steps to a stunning Tiara hairstyle. Got a Tiara hairstyle of your own ? Please do share with us!!
Share us your stories on your obsession with Tiara & get a chance to win exciting prizes
ABC
I’ve been obsessed with Tiara since my childhood…I’ve always been inspired by millions of gals competing for pageant titles….Tiara for me is dat fighting spirit to stand out.. 
Invite people to post self-designed tiara hairstyles

5. Sampling of the product to the target consumers
IMPLEMENTATION PLAN
A competition shall be conducted as a part of which each gang of friends help the contestant to have the best Tiara worthy hairstyle while stressing on the importance of shiny hair for its visual appeal
College
FM Radio
Organize beauty pageants ,thus focusing on the core Tiara theme
Invite radio listeners to call up and share their story about their obsession with Tiara
Conduct “Design Your Own Tiara” contest
Place Tiara hairstyle guide pamphlets at salons across Tier-1 and Tier-2 towns
Salon
Sampling of the product to the target consumers

6. PROGRAM PLANNING CALENDAR
MAY
JUN
JUL
AUG
SEP
OCT
FM RADIO
Invite for Tiara Stories
Share your own Tiara hairstyle
Design your own Tiara
Tiara
worthy Hairstyle Competition
Beauty Pageants
COLLEGE
SALONS
Distribute pamphlets for varied shiny hair
Apply PAG Hair oil for extra shine for free
ONGOING, SOCIAL MEDIA
Invite for Tiara Stories
Share the Self designed Tiara hairstyle

7. THANK YOU