1. Practices of promoting health literacy in China
Xinhua Li, MPH, MSc, DSc
Director, Division of Health Promotion and Health Education Ministry of Health, P. R. China
April 29, 2009

2. OUTLINES 1. POLICY DEVELOPMENT
2. HEALTH LITERACY PROMOTION INITIATIVES SCIENCE 2008

3. 1. POLICY DEVELOPMENT
1.1 The official announcement of the “Health Literacy for Chinese Citizens—Basic knowledge and skills”
More than 100 top experts from all fields of medicine spent more than one year to identify the contemporary contents of health literacy for Chinese citizens from 253 items of basic knowledge and skills.

4. Health Literacy for Chinese Citizens
Basic knowledge and concepts, 25 items
Health Literacy for Chinese Citizens
(trial)
Healthy lifestyle and behavior, 34 items
Basic skills, 7 items

5. 1.2 National Plan of Health Literacy Promotion Initiatives for Chinese Citizens (2008-2010)

6. OBJECTIVES
1. To establish a health sector leading, multi-sector cooperated and social participatory working-network of “Health Literacy Promotion Initiatives”.
2. At least 80% of the professional in the working network will be trained.
3. To establish a Chinese citizens’ health literacy surveillance and evaluation system.
4. At least 60% of counties all over the country will carry out communication activities of "Health Literacy 66".

7. TASKS 1. Establish and improve the working network.
2. Strengthen capacity building.
3. Conduct communication activities of “Health Literacy 66”.
4. Carry out health literacy surveillance.
5. Develop demonstrative models.

8. MAIN MEASURES
1. Enhance cognition and strengthen government leadership.
2. Increase input, guarantee funds.
3. Drive the “Health Literacy Promotion Initiatives” based on programs .
4. Monitor and evaluate, honor outstanding works.

9. 2. HEALTH LITERACY PROMOTION INITIATIVES SCIENCE 2008
2.1 Edited and issued “Health Literacy 66—Handbooks of Health Literacy for Chinese Citizens”

10. 2.2 Launched health literacy promotion initiatives

11. 2.3 Carried out health literacy surveillance and promotion activities
79,542 persons were investigated for the baseline survey in 2008

12. 2.4 Trained trainers for health literacy promotion

13. 2.5 Held nationwide health literacy contests
Health literacy contests were held for both farmers and urban residents. There were 9196 contests in county/ township level, 207contests in prefecture/city level, 46 contests in provincial level, and 5 national contests.

14. 2.6 Combined with other public health programs

15. 2.7 Developed IEC materials

16. For more detailed information…
…are available for all participants.

17. A T H N K S