1. The 5th Self-Publishing Conference
#selfpubconf
The 5th Self-Publishing Conference
Saturday 22 April 2017 • University of Leicester

2. Planning Your Non-Fiction Book for Success
The 6 essential steps to take before you write a word of your book

5. Essential no. 1

6. Position yourself as an expert
Gain speaking opportunities
Help your readers
Attract new (and better) clients
Establish yourself in a new niche
Get a burning topic out there
Build your list
Sell your programme
Emotional satisfaction

9. ££££££££
££££££££

10. Position yourself as an expert
Gain speaking opportunities
Help your readers
Attract new (and better) clients
Establish yourself in a new niche
Get a burning topic out there
Build your list
Sell your programme
Emotional satisfaction

11. Who do you want to BE with your book?

12. Why you need your why Who What Central angle Outline Publishing
Marketing.

13. All things to all people
Confused message
Not get out of it what you need
Not helping anyone
Tempting to give up
People won’t read it.

14. Essential no. 2

15. I don’t have time
I can’t write well enough
I don’t know my outline
It’s been said before
I might not finish it.

16. Know your 6 essentials Plan your book Get an editor or a coach
Get accountability
Do a timing plan
Have faith!

17. Essential no. 3

18. It comes back to your Why
Bestseller Broad audience
Credibility Audience in your niche
Speaking opportunities Target audiences

19. Create an avatar
Think of one real person
Write directly to them
When in doubt, come back to your reader.

20. Essential no. 4

21. Addresses one main point
I want to help [your target readers] to [your expertise] so I can [your why].

22. Example
I want to help people with phobias to overcome them, so I can help more people and sell more of my phobia therapy programmes.

23. What you want to achieve
Ideal readers
Big message

24. Essential no. 5

25. main non-fiction book types
Memoir or narrative non-fiction
Coaching programme into a book
Inspirational/thought leadership
How-to guide
Collection of interviews.

26. Whatever your outline …
What does your reader want to know first, second, third … ?
Keep your big message central
Fill in the gaps for your reader
Know your points

27. Why
What
How
What if?

28. Essential no. 6

29. ways to market your business IN your book
Lead magnets
Seeding

30. Start building your author platform
Plan your lead magnets
Work out a promotional plan
The marketing that works is the marketing you DO.

31. Essential no. 1

32. Essential no. 2

33. Essential no. 3

34. Essential no. 4

35. Essential no. 5

36. Essential no. 6

37. Thank you www.marketingtwentyone.co.uk
@_GinnyCarter