1. Entrepreneur Interview “Don Nicholson Enterprises, LLC”
By: Cecilia Carrasquero
Course Title: Entrepreneurship
February, 2016

2. Event Promotions, Planning and Photography 734-658-5296
Main points
Introduction. Origin story
Questions
Take away
Event Promotions, Planning and Photography

3. Introduction: Don Nicholson Enterprises, LLC
It started in 2007
Background:
Photographer
Used to work for photo labs.
People stop to use this services.
He started doing:
Car shows
Charity car shows for his son’s school
First event: Car Cruisin’ Michigan

4. Introduction: Don Nicholson Enterprises, LLC
Print:
Banners, advertising, business cards, monthly publication
They become a “Multifaceted Company”
In events: Publisher
Promoter
Organizer

5. Don Nicholson Enterprises, LLC
Purpose: Non-Profit Organization
The advertisement’s sells
They put together car shows through
+ Fundraising in community places such us schools, the libraries, and so on.

6. Don Nicholson Enterprises, LLC
Result: The funds collected from this activities are used to provide assistance to patients who suffer from autism

7. Don Nicholson Enterprises, LLC
1- “Why” (idea, passion)
He loves cars, and it is his hobby.
-“How” (Financing)
By selling advertisements, they do not invest money (they do not put money)

8. Don Nicholson Enterprises, LLC
-”Who”
2 people full time (his wife - himself)- Volunteers
He is a public relation person
She is the graphic design person
-“When” (idea, passion)
2007
- “Where” (location)
In his home

9. Don Nicholson Enterprises, LLC
2- Industry/ Niche Background
Commission.
Three reasons: People on board are:
Auto relate (classic cars, auto history, or other)
Help Business (chamber commerce)
Help Disabilities

10. Don Nicholson Enterprises, LLC
2- Industry/ Niche Background He connects with people, who help them for make the event, both parts win and benefit His company is niche because there is a few people doing what they do, and it is the “unique company specialize on a community auto motor events”. They work with different organizations

11. Don Nicholson Enterprises, LLC
3- Customers/ Market
From kids to senior citizens:
-Enjoy from a fancy new car to the old car

12. Don Nicholson Enterprises, LLC
3- Customers/ Market
From kids to senior citizens:
-Enjoy from a fancy new car to the old car

13. Don Nicholson Enterprises, LLC
4- Why people choose you?
Because our reputation, built trust.
Offer quality events, quality job, safety
Organized, enjoyable,
Driving movie, fun family movie
5- Why this product/ services?
He loves cars
He likes to work with the community
He realized that there was a need to bring to the community, something fun and enjoyable

14. Don Nicholson Enterprises, LLC
6- Did you have a “business plan”? He had goals 7- What is your vision for the future? Right now -Keep organizing what they have done -Bring more employees -Expand his company

15. Don Nicholson Enterprises, LLC
8- Resources required
A lot of money, time, and collaboration.
Communication, connection
Volunteers
9- Biggest risk?
*Rain for the event
*If they do not have people who order advertisements, cards, they lose money

16. Don Nicholson Enterprises, LLC
10- Hurdles encountered
When they have business who do not understand what they do, and how they will benefit from these events. So, he needs to explain how this works.
11- Surprises
People try to take advantage from what they do

17. Don Nicholson Enterprises, LLC
12- Advice for new Entrepreneurs?
Have money in your budge to plan for the future
Have the business plan to bring money in for the future, to keep you business working
13- What is the worst advise you received?
He thinks all the advice that anyone gets, it is a good advise.

18. Take away
Business owners need, *Connect with people, be social *Engage people from the community, they will support you *Be able to plan for the future *Built trust *Try not compete, try to produce *Listen any complain, and make many questions in order to fix it.

19. Thank you!