1. Sports nutrition market
Supply & Demand
Sports nutrition market

2. Article Summary Increase in the quantity of supplements on the market.
53% of americans exercise at least 30 minutes three times a week.Which is an all time high
With this increase in exercise there has been increased consumption in the nutrition products. Demand has increased especially among millennials
4.7 Billion dollar industry in 2015
Products are not just for athletic performance. They have become nutritional needs for active people.

3. Sports Supplement Market
Weight loss products, Energy, stress reduction, mental alertness, immune function, enhance performance.
Easy to consume products that are bottled or packaged that improve exercise performance, recovery, and mental alertness are what's in high demand.
Many consumers are using products even when they're not exercising.

4. Supply in the market Sports and energy drink S1 S2
29 % increase in the number of supplements

5. Demand in market The demand of sport drinks
Increase in demand due to increase of exercise D2 D1

6. Equilibrium
Due to the increases in both supply and demand, price equilibrium may lower P P1 P2 Q

7. Price Elasticities and price responsiveness
Can we assume that the market has an elastic supply and demand?