3. A REVOLUTIONARY TRADITION: PLANNING YOUR OWN PR WEEK
Presented by: Maura Fenske, Natalie Gloady
and Amanda Troncone
Waynesburg University

4. Who are we?
Website: wuprssa.com Blog: wuprssa.wordpress.com Facebook: Waynesburg University Public Relations Student Society of America Chapter #WUPRSSARevolution
Waynesburg University PRSSA Members

5. The Story of Tonight Inception of PR Week Idea behind the event
Purpose of the event

6. What’d I Miss? What have we done in the past? Programming Speakers
Pick a theme and stick to it
Speakers
Some of our favorite guests
Results
Opportunities stemming from PR Week

7. The Issue on the Table How can you host a PR Week of your own?
Current and former Waynesburg PRSSA members
with PR Week VI keynote speaker, Amy Taylor

8. Plan! And start now. Establish a planning committee, including:
Committee head
Logistics manager
Food and beverage coordinator
Graphic designer
Speaker liaison
Promotions manager

9. What does PR Week programming look like at Waynesburg?
Keynote Speaker
State of the Chapter Address
Special Interest Topics
Social
Senior Recognition
Job &
Internship
Fair
Alumni and Young Professionals
Panel
Internship Presentations
Sports Communication
Panel
New Member Recognition
Networking
Breakfast
Video

10. We Get the Job Done! Enlist the help of your: Chapter Executive Board
Chapter Members
Faculty and Professional Advisers
Professors
Alumni
PRSA Sponsor Chapter
PR Week VI Alumni Panel

11. The World Turned Upside Down
Focus
Make PR Week an internal event: this is not a Regional Conference!
Invite
Extend invitations to Chapter members, firm members, department students, professors and more
Celebrate
Make PR Week about reflecting on the achievements of your Chapter thus far

12. Day-to-Day Planning Build a schedule that includes two to
four programs per day. Remember:
Vary times
Be courteous of class, practice and meeting times
Don’t hold other PRSSA or firm meetings
Take the week off
Check room availability
Take it from us!

13. The Room Where it Happens
Assign someone to meet the speaker
Always have a bottle of water per speaker at the podium
Ask a trusted Chapter member to introduce the speaker
Allow time for questions
Give a small gift and follow up with a thank-you note

14. Publish Your Response
Assign Chapter members to write a session recap on each PR Week event to engage readers who couldn’t attend. Follow PRSSA National’s format for session recaps if you are unsure of how to start.

15. What Comes Next? Evaluate: what can we do better next time?
Possible evaluation methods include Likert scale questionnaires for attendees and speakers, with space for comments.

16. Good luck!
We hope to hear about successful PR Week celebrations at your Chapters. For more information on planning your own PR Week, or to learn more about our Chapter, visit wuprssa.com. While you’re there, check out our blog and award-winning newsletter, Trending Topics!