1. Aims and Objectives
An Introduction

2. What do they mean?
AIM – What the business wants to do in the long term. They are usually quite vague e.g. to be profitable
OBJECTIVE – practical targets which work towards achieving the aims e.g. increase profits by 10%

3. What are your aims? (remember to think for the long term)
To do well in exams
To be successful
To have a career
To earn money to live comfortably

4. Common aims of a business
To increase the number of sales
HOW?
Advertising
Promotion
Improve the product

5. Common aims of a business
To increase market share
Market Share is the proportion of sales made by one company in a market
The Cola Soft Drinks Market

6. Common aims of a business
To make a profit
Revenue from each sale should be greater than the cost of producing a good.
Profit is sometimes retained or kept by the owners

7. Common aims of a business
To have a positive cash flow
This is essential so that the business can pay debts
If the business cannot pay creditors it faces bankruptcy