1. Customer Profile (Target)
HostedBizz Cloud Services Battlecard
The Cloud Market
Last year, 1 in 5 businesses had no IT assets on-premise signaling the rapid adoption of cloud
Hybrid & public cloud growing faster than private cloud due to their simplicity
Server replacement (IaaS) is fastest growing segment of Cloud % CAGR through 2016 (Gartner)
Cloud segments: (1) Infrastructure as a Service, (2) Platform-aaS (3) Desktop-aaS (4) Software-aaS
The Offer
[Your brand] is an IaaS (Cloud) offering which extends your business guaranteed computing resources on shared physical infrastructure & networking resources.
Chose your Virtual Machine (VM) (server) and be up and running within minutes. Options include:
Custom VM for developers & IT managers
Linux VM for open source clients
Windows VM for Windows server and clients
Service Features
Hourly utility billing
Guaranteed compute resources (not just a shared pool)
Scalable, on-demand resources (consume and pay for resources as required)
Many VMware based OS templates and specialty applications
Online ordering, monitoring and management
Strengths of HostedBizz
Carrier-grade infrastructure
Dedicated (guaranteed) compute resources – never shared, highest Service Level Agreement available
High availability clusters for built-in redundancy
Scalable, on-demand resources
Persistent storage (huge competitive differentiator)
Self-service portal including real-time cloud meter ($)
Weaknesses (not suitable for):
Environments with high storage requirements – for this a local SAN is more appropriate
Organizations bound by strict regulatory requirements
“Elite” environments – those with performance demands that justify their own infrastructure or dedicated solution
Customer Profile (Target)
Small and mid-size businesses
IT professionals (for use in R&D environments)
Target Opportunities
Fast growing start-ups
Legacy applications running on end-of-life hardware
Seasonal or event driven traffic
Bandwidth intensive apps e.g. video streaming, conferencing, production, heavy database apps
Real-time apps e.g. voice, video, streaming
R&D environments/ business
Service orgs e.g. outsourced IT firms, IT suppliers
Anyone looking to move from a capex to opex model
Business Benefits
Avoid reinvestment in IT assets
Eliminate ongoing server maintenance, power & cooling
Convert capital costs into opex
Deploy IT assets according to your business needs
Enable a cost-effective off-site backup & DR plan
Eliminate idle time associated with server provisioning and scaling
Guarantee performance of your critical business apps
Monitor and manage your configurations and account details with ease and convenience
Differentiators
Guaranteed, always on, flexible
VMware based
Carrier-grade infrastructure. Many of the largest Cloud providers are not
Dedicated compute resources. Others utilize shared compute resources which can impact app performance
High availability clusters for built-in redundancy – majority of Cloud providers do not include redundancy