1. Entrepreneurship and Design Thinking
MBA elective module HWR Berlin - June and July 2017
Entrepreneurship and Design Thinking
3. Entrepreneurship in Large Organisations
© Robert Jones 2017

2. Objectives / questions:
Does entrepreneurship fit in a large organisation?
How does it fit?
What are the pros and cons?

3. Manager’s Opportunity Matrix
Where do you fit?
The Heart of Entrepreneurship, Stevenson, H & Gumpert, D Harvard Business Review, Mar 1985

4. Stevenson identifies six personal traits of successful entrepreneurs:
Tolerance for ambiguity
Ability to create an illusion of stability
Risk management
Attention to detail
Endurance
Long-term perspective
WHY ENTREPRENEURSHIP HAS WON!
Howard H. Stevenson
Coleman White Paper, February 17, 2000

7. (between 1978 and 1985) coined the term intrapreneur
Pinchot
(between 1978 and 1985) coined the term intrapreneur
How should a large organisation treat employees who adopt the approach above?

9. Growth in organisations
Greiner (1972) proposed a development model of the stages of evolution
and revolution as an organisation grows in his classic HBR article
Organization, Evolution and Revolution.
This was updated in 1999
It is interesting to take another look at this classic model and then update it

11. Updating the Greiner and other frameworks:
Sibbet / Le Saget (2003) STAGES OF ORGANISATION MODEL
David Sibbet (2003)
Archetypes of Sustainability - Toward a Hopeful Paradigm of Organization
Development, OD PRACTITIONER, VOL. 35, NO. 3|
This model goes beyond the Greiner model and its maturity final stage. Here we consider how to re-energise a large firm so that it regains some
Entrepreneurial attributes

13. Martin, Roger L. The design of business: why design thinking is the next competitive advantage. Harvard Business Press, 2009.

14. WHY ENTREPRENEURSHIP HAS WON!
Howard H. Stevenson
Coleman White Paper, February 17, 2000

15. Brown, T & Davidsson, P & Wiklund, J (2001)
An operationalization of Stevenson’s conceptualization of entrepreneurship as opportunity-based firm behavior
Strategic Management Journal, 22, (10): pp

16. Examples of large organisations “reinventing” themselves
and finding new ways forward?
ABB Asea Brown Boveri
GSK Glaxo SmithKline
Marks and Spencer?!
Can you think of your own examples?

17. Outcomes – what have we learned?