1. ALA Consumer Outreach Program for Energy Efficient Lighting in North America
W. Lawrence Lauck
Vice President, Communications
American Lighting Association

2. Public Relations Challenges
Anticipated Consumer/Media Backlash with Phase-In of Efficient Lamps*
CFLs contain mercury
“Don’t tell me what to do.”
“I don’t like the light from a CFL.”
Design issues-”I like my old light bulb”
Old incandescent stockpiling can take place.
LEDs cost too much
*Source: European Council for an Energy Efficient Economy

3. Retail Education Committee
Employee Education
What is the message?
How are you training your employees?
What are the tools being used to train?
Customer/Consumer In-Store Education
Point of Purchase
Flyers
YouTube
Website
E-Newsletters
Other

4. Retail Education Committee
Next Steps
Organize sub-committee
Schedule conference calls
Set goals and objectives
Share information/ideas