1. Researching and Rebranding
‘Disturbed’

2. What did they listen to? 30-40 year olds
Adults of this age may have children and will therefore will recognize current top 40/ chart music.
They may also recognize music that was in the Top 40 Chart when they were younger.
We looked at the top chart from November 1986 (30 years ago)
1 - TAKE MY BREATH AWAY (LOVE THEME FROM 'TOP GUN’)
2- THE FINAL COUNTDOWN
3- YOU KEEP ME HANGIN' ON
We also looked at a top chart from November 1976 (40 years ago)
1- IF YOU LEAVE ME NOW
2- UNDER THE MOON OF LOVE
3- YOU MAKE ME FEEL LIKE DANCING
DJ Forums: Accessed 3rd November
Official Charts: Accessed 3rd November

3. What do they listen to now?
30-40 year olds
Radio Station ‘Heart’ has a similar demographic to our category.
We found some of the music that this radio station plays, to see what this
demographic likes to listen to:
Starship – American Rock Band
The Bluebells – Scottish Indie Rock Band
DeBarge – R&B, Soul, Funk and Pop
Heart: Last 10 songs
Last Accessed 3rd November 2016
Global Radio: Our Audience - Last accessed: 3rd November
We did the same with the BBC Radio 2 playlist which is targeted for a similar age.
Show of hands-
Coldplay -
Wildflowers
- Last Accessed 3rd November 2016

4. A popular band for our age category.
DeBarge
DeBarge was a sibling music group of American origin whose repertoire included R&B, soul, funk and pop. Active as a professional recording group from 1979 to 1989, the group was one of the recording acts to bring success to Motown Records label.
DeBarge: Last Accessed 3rd November 2016:
A popular band for our age category.
Our Key Demographic
Accessed 3rd November 2016
Accessed 3rd November 2016

5. DeBarge’s Albums ALBUMS: 1981 (April 6) – The Debarges
1982 (April 22) – All This Love
1983 (September 24) – In A Special Way
1985 (March 14) – Rhythm Of The Night
1987 (October 25) – Bad Boys
1991 (July 1) – Back On Track
Last Accessed 3rd November 2016

6. We completed a very short survey by asking our peers:

7. OUR BAND - Disturbed Before Rebranding
- Accessed 3rd November 2016
Before Rebranding

8. Promoting the new brand
We set out to find quotes for creating 500 A2 posters to help promote the new brand for the band.
– 3rd November 2016
(Standard 250gsm Silk)
100 A2 for £89 ….. £89 x 5 = £445
- 3rd November 2016
100 A2 for £108 ….. £108 x 5 = £540 (ABOVE BUDGET)
- 3rd November 2016
A2 Poster Printing (135gsm) full colour.
Free Delivery
500 = £155
(Cheapest Quote)

9. A little bit about them…
Before the Rebrand
Known as ‘Hardcore’.
The name was thought of when they were in an Indian restaurant and the food ‘Disturbed’ his bowels.
Heavy metal band with a mixed aggressive riffs & vocals – melody approach.
A little bit about them…
Based in Chicago – Illinois
Sold over 10 million albums worldwide
Released six studio albums
Formed in 1994 as ‘Brawl’ before becoming ‘Disturbed’ in 1996.
Won awards: - Spike Guys Choice Award (Ballsiest Band (Won 2007)
- Loudwire Music Award x2 (Both Won 2015)
Members: David Draiman ( Vocals )
Dan Donegan ( Guitar )
John Moyer ( Bass )
Mike Wengren ( Drums )
Some quotes: ‘Politics & Evil, all one in the same’
‘Satan Hides behind a different name’
Accessed: 3rd November 2016

10. Our plan to rebrand
For targeting our key demographic (30-40 year olds) we came up with the following plan to rebrand them:
We will change the name to ‘Four Time’ to represent the band members and how they are changing to move on with the times, in the way of targeting their music to the new demographic.
We will change the image of the artists themselves- No stern looks. Instead they will seem much happier and we will ensure that their facial hair is clean shaven. We feel that this will make them seem much less intimidating. We want them to look happy and give a positive vibe when our audience take the first look at the poster.
We will create colour. The bands image used to be very dark with very limited colours. We think that is is important to bring vibrant colour to the band as this will give a more positive look and will be more engaging as the colours will stand out to the audience. Brighter colours attract much more attention and are much more intimidating to the audience. We want them to give off a much more relaxed feeling.

11. Changing the music
Many albums and song titles were very intimidating, so we think it is important to give of a more positive vibe.
PREVIOUS ALBUM NAME: “Asylum, The Lost Children”
Proposed Album Name: “Time Tickers”
(To Link with the name)
Previous song titles: “The sickness”
Examples of their new work: