1. Food ad spend by product category, 2011
% share of total food adspend of $38bn
Source: Nielsen Global AdView Pulse, Q4 2011
Extracted from Adstats: Food advertising
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Media trends

2. FMCG adspend by product category, 2011
% share
Source: Nielsen Global AdView Pulse, Q4 2011
Extracted from Adstats: Food advertising
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3. Growth in ad spend by region, 2011
year-on-year % change
Source: Nielsen Global AdView Pulse, Q4 2011
Extracted from Adstats: Food advertising
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4. Growth in food ad spend by category, 2011
year-on-year % change
Source: Nielsen Global AdView Pulse, Q4 2011
Extracted from Adstats: Food advertising
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Media trends

5. Share of food ad spend by medium and market, Asia, 2011
Source: Nielsen Global AdView Pulse, Q4 2011
Extracted from Adstats: Food advertising
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6. Share of food ad spend by medium and market, Europe, 2011
Source: Nielsen Global AdView Pulse, Q4 2011
Extracted from Adstats: Food advertising
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7. Share of food ad spend by medium and market, Americas, 2011
Source: Nielsen Global AdView Pulse, Q4 2011
Extracted from Adstats: Food advertising
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8. TV ad spend by food product category, 2011
% share of total food ad spend of approx $32bn
Source: Nielsen Global AdView Pulse, Q4 2011
Extracted from Adstats: Food advertising
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9. Growth in food and FMCG ad spend by medium, 2011
year-on-year % change
Source: Nielsen Global AdView Pulse, Q4 2011
Extracted from Adstats: Food advertising
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Media trends