1. Assistant Governor Training
Promoting a Positive Public Image
Penny Offer
March

2. Assistant Governor Responsibility
Your primary role is to assist the governor
with the administration of
your assigned Rotary clubs
by helping them
to be more effective

3. Rotary International Strategic Plan
Strategic priorities
Identifies three strategic priorities supported by 16 goals: (on the back of sheet)
The 5 sections under the strategic priorities are our Core Values as Rotarians
Rotary’s core values represent the guiding principles of the organization’s culture, including what guides members’ priorities and actions within the organization. Values are an increasingly important component in strategic planning because they drive the intent and direction of the organization’s leadership.

4. Internal and External Club Communications
Informed Members
Target Audience General Public
Weekly Meetings
Newsletter
Website
SM Facebook & Twitter
External
Internal
Informed Members Are
the Messengers
Engage Media as Sponsors
Civic Leader Strategic Partners
Evaluate the clubs INTERNAL –and EXTERNAL Communications
1. Are club members informed Rotarians?
2. Are meetings geared toward members’, guests’ and community interest?
3. Are the club's newsletters, website and Social Media educational, relevant, consistent and have timely value?
2  Is member training, training materials and frequency of training timely?  
Do club projects and their importance meet the immediate and vital needs of the community?
EXTERNAL
What is the Club’s relevance in the community?
2. How well known is the club among its civic leaders and local residents?
3. How well is the club aligned with strategic partners?
4. What is the importance of the club's strategic partners?
Does the club engage local media as sponsors to deliver the Rotary message?
Can the club define its Target Audience?
Vital
Community
Projects
New /Old Member Training

5. Public Relations and Public Image
Informs the community about your club activities, events and services … builds awareness and credibility
Public Image:
What your club stands for and how you are perceived… your clubs image in the community

6. Effective Public Relations
Clubs will be able to do :
Enhance the club’s public image
Gain support and resources for projects
Build links with other community organizations
Attract qualified members
Recognize Rotary members for their contribution to the community
Correct misconceptions about the club and Rotary

7. Club Public Relations Committee

8. Public Relations Committee Role
To develop and execute a plan to tell the public about Rotary and promote the club’s service projects and activities
Develop goals
Become familiar with PI public relations resources
Create awareness within the club and the community
Understand the components of public relations
Know key Rotary messages
Work with other club committees

9. Key Rotary Messages
Rotary is an International humanitarian organization
Rotary’s top goal is to eradicate polio worldwide
Rotary is on the forefront of tackling major humanitarian issues facing the world
Rotary invests in people to generate sustainable economic growth
Rotary builds peace and international understanding through education

10. Public Relations Public Image Resources

11. Rotary’s New Voice and Visual Identity Guidelines
Strengthen Rotary Initiative
Conveys clarity, consistency and focus
Delivers the same voice and message
Refreshed our visual identity
Identified how Rotary is different from other organizations
Helps Rotarians BRING OUR STORY TO LIFE

15. Rotary unites leaders from all continents, cultures and occupations
Essence Statement
Rotary unites leaders from
all continents, cultures and occupations
to exchange ideas and take action
for communities around the world.

16. Rotary Brand Center: www.rotary.org/brandcenter
Key PR Resources
Rotary Brand Center:
Effective Public Relations: A Guide for Rotary Clubs
Rotary public image coordinators (RPICs)
PR writing
Working with media
Public Image grants

17. Brand Center – www.rotary.org

19. How can the AG help clubs?

20. How can you help the clubs?
You do not need to be an expert in Public Relations and Public Image
Know the available resources and where to find them
Encourage clubs to have a Public Relations Committee
Share ideas on promoting Rotary and their club
Connect clubs with district and zone PI resources
Understand the importance of a positive public image to the club and Rotary
Inform, inspire and empower the clubs about the Strengthen Rotary Initiative

21. Questions?
I’d like to open the floor for any questions, we have about 5 minutes left. 21