1. Original Power Point Created by Owen Thomason
Marketing Ag Products
Original Power Point Created by
Owen Thomason
Modified by the GA Agriculture Education Curriculum Office
July 2002

2. What is Marketing?
The performance of all business activities involved in the forward flow of food and fiber from farm producers to consumers.
Moving farm products to the consumer by means of innovative selling and advertising.

3. How do I market my product?
Determine a plan of action
Cost vs. Price
Users/Consumer
Packaging
Delivery
Advertisement?
Evaluation

4. Determine a Plan of Action
What am I going to sell?
How am I going to sell this product?
Who will buy my product?
How much do I charge?
How will I deliver the product?
Can I find my niche?

5. Cost vs. Price What does it cost to produce this product?
What will it cost to package, deliver, advertise, and market this product?
What is a reasonable profit for this product?
What price will the market accept?

6. Who Will Buy My Product? Local State or Regional National
Specialty/Value Added
Ethic
Niche

7. Packaging Your Product
Bulk
Individualized/Small Parcels
Boxed
Shrink Wrapped
Other

8. Delivery of Your Product
Trucking
Personal Delivery
Delivery Service
Custom Hire
Farmers Market
Other

9. Advertisement Flyers Newsprint Television/Radio Internet Word of Mouth
Reputation
Promotional Items

10. Evaluation What is the bottom line? Time vs. Profit
Communication with buyers
Additional Resources needed
Problems?
Was it worth the effort?

11. How do I Present My Product to Consumers?
Positive terms
Make the consumer want what you have
Have the consumer believe they must have your product
Define your product to their needs

12. Chicken Litter Compost Organic Fertilizer Soil Amendments
Feed Additive
Animal Supplement
Nutritional Component

13. Be a Price Maker Price takers settle for what the market tells them.
Price Makers market what they have into a higher profit

14. Value Added Marketing
Instead of selling steers at the sale barn, sell the carcass to individuals who want grass fed or grain fed home raised calves
Instead of hay, sell high quality, tested, weighed forages delivered to your farm.
Instead of chicken litter, sell composted, low odor fertilizer.