1. In Local Community Elections, Television Is The Key Influence In Voter’s Final Decision
Which of the following influences your final decision when voting in in Local Community elections?
Along party lines, TV beats Word-of-Mouth in influencing a voters final decision
More than half of respondents cite TV
as having the strongest influence on their voting decision
Among Blacks, almost 2X as many voters cite TV for influencing their voting vs. the Internet
6 out of 10 Hispanics cite TV as key influencer in casting final vote
Source: VAB / Research Now Poll of Registered or Likely Voters Adults 18+; April 2016; Numbers do not equal 100% as multiple selections were allowed; Note: Internet represents social media, online search, online video, banner ads, mobile apps / browser on smartphone / tablet & online radio; Television represents the device only – website / app viewing would be included in Internet