1. `Duncan, Ryan Pauly, Preston Spires EF 152 Spring, 2017 April 6, 2017
[The Riddle Tower]
`Duncan, Ryan Pauly, Preston Spires
EF 152 Spring, 2017
April 6, 2017

2. Our Customers
The target audience for our product is children ages 12 and up due to the launching aspect of the game and the more difficult nature of the riddles.
We picked our product because we wanted to create a fun and interesting game for kids to play while stimulating their brains by answering riddles and logic puzzle questions.
After polling a few children we knew, we determined that launching projectiles to set back opponents was a crowd favorite, thus we incorporated it into our idea.

3. Conceptual Details
The initial design was not as innovative or polished as the final product. It consisted of a stagnant tower in the middle of the board that did nothing special. The original questions were going to be trivia based and at first we had wanted 4 launchers in each corner.
Different iterations included having a square tower and allowing launcher shots to be taken when you got a question wrong. However through testing this proved to be less fun than intended.
The final design consists of one launcher in a corner and a motor- controlled rotating tower in the opposite corner. The game cards are currently riddles and logic puzzles due to suggestions by our intended customer and demographic.

4. Actual Design We built the prototype by using card board tubing
and plywood mostly.
Drilled holes in the tower 2 inches apart.
Made pegs with plywood and super glue.
The game board is made of plywood and
is connected with puzzle pieces.
Launcher design: spring loaded with a
rounded bottom for aiming.

5. Customer Feedback
Our customer was happy with the final result because he suggested the rotating tower and riddle questions.
He suggested changing the game pieces to 3D printed figurines.
He also mentioned the idea of a lot more riddles to avoid repeats.
The game would flow smoother if each corner had a launcher and the tower rotated in the middle.
Overall our customer would enjoy playing this prototype game, although he suggested we should change the name to The Pillar of Aptitude.

6. Cost and Time Estimates
It cost us approximately dollars to create our finished prototype.
From initial brainstorming to the final product, we spent a cumulative total of 63 man-hours, or 15.7 hours per person.
In order to produce 1000 units of our product, it would cost approximately 1000*34.75=34,750 dollars; however, the actual cost to do so would be significantly less as mass production can bring costs down.
After advertising and production costs, we would sell our product for $50 to recuperate costs and afterwards it may be lowered due to decaying interest and wanting to get rid of the remaining stock to make room for a new product.
Name of material 
Cost 
What it's made of 
Source 
Knex Motor 
$5 
Electronics 
Knex.com 
Cardboard tube 
$1 
Cardboard 
S10 
Metal lazy Susan (swivel) 
Metal 
2ft small wooden dowel 
$2 
Wood 
1/4th Interlocking Foam Tile 
$1.25 
Foam 
Walmart 
2ft x 4ft x 1/4 in Plywood 
$10 
Stuffed Dragon 
Polyester Fiber 
Amazon 
6 in large wooden dowel 
$0.5 
S10

7. Marketing Video

8. Conclusion To improve our design:
Use chipboard for the game board so it can be folded up.
Create a more aesthetic motor rig…cover the motor with a structure.
Make the game more easily stored.
Create 3D printed game pieces and move the tower to the center with multiple launch points.
The cost of production and retail price will go down when mass production is implemented.