2. History of Telenor INTERNATIONAL BACKGROUND Pioneer mobile Company
Largest Provider of communication in Norway
Great Expansion of Shares in Stock Exchange
Good Relationships with Customer in all over Europe
World Leading Company in Satellite Communication

3. History of Telenor (Cont…)
HISTORY OF TELENOR IN PAKISTAN
Acquiring a license in April, 2004
Covering the Area
Quality Services
Interconnect Agreements
LDI Unit
Call Centers

4. Vision
Telenor shall be a driving force in renewing, developing and introducing new solutions that simplify our customers' workday. Telenor's vision is demanding, setting an ambitious goal for the organization and its individual employees. Renewal and simplification of our own structures and routines is a prerequisite for attaining competitive power and added value.

5. Goals Create Value Expanding Market Share Strong Commitment with
society
Creation of Profitability &
market growth
Introduction of an Advance
technology
Freedom of Choice

6. Core Values
Dynamic
Innovative
Responsible

7. Relationship Marketing
Principle Based Relationships
Top Priority to Customers
Customer Services
Active Response
Improved Services
Good & long-lasting relations
with franchises.

8. Pest Analysis Political Factors Economic Factor Socio cultural Factors
Technological Factors

9. Swot Analysis
Strengths
Weaknesses
Opportunities
Threats

10. Portfolio of Telenor GPRS WAP MMS SMS Missed Call Alerts
Video Conferencing

12. Segmentation
Demographic Segmentation
Behavioral Segmentation

13. Marketing Mix
Product or Services
Price
Place
Promotion

14. Summer offer

16. Main Goals Of Marketing Plan
Quality Services
Uniqueness
Nominal Price
Coverage in all Areas of Country
Heavy Budgeted Marketing
Attacking Strategy

17. Current Market Structure
Sale Background
Cost structure
Profit
Market & Competitor
Channel

18. Opportunities & Issue Analysis
New opportunities
Issue Affecting the Organizational Attainment of Goals
Lack of customer satisfaction
Financial management
Technological Advancements
Connectivity and Availability

19. Marketing Strategy Gather and analyze information
Creation of strategies
Strategic planning
Evaluating market segments

20. Major Objectives Increased sales volume Increase in market share
Increase in profit.
Decrease in various costs
Increase in number of users

21. Target Segments For prepaid connections For post paid connections
Positioning according to segments
Telenor’s positioning strategy in Pakistan
Pricing strategies
Telenor’s Action Program
Action plan of Telenor in Pakistan

22. Financial Projections
Total first year’s sales
Average whole sale price
Expected sales
Target profit margin
Quarterly basis
Functions of Financial Projections
Implementation controls

23. Contingency Plan Change of strategies Change in management
Change in prices
Change in outlook
Product development
Forward integration
Cost management
Termination of infamous service