1. Team Project IS714 James Carr, Paige Chen, Ray Dogum
Melissa Freeman, Hunter Sanders

2. Key Statistics Sector definition: Consumer healthcare
Core problem for the industry: How do we as company meet consumer demand for agency over their health?
Unmet demand: Inconvenient access to personal bio-stats; consumers want more ability to engage with their personal healthcare
Size of the market : $520 billion in global market today1
Growth rate: Nearly 50% over 5 years1
Other relevant and important characteristics
a tangible product that contains sensors sold at the retail lever to consumers to increase their healthcare insights
1 Accenture Consulting

3. Major Players CVS Health
Partnership with Curbside, a Company Perfecting the Store Pickup Experience, to Bring New Level of Retail Convenience to Customers; Digital Pharmacy Tools to Help Make Medication Adherence Easier and More Convenient 1
Philips
launched a suite of consumer-facing health devices, but it is also building out its population health strategy, through acquisitions like Wellcentive, an Atlanta, Georgia-based population health management software company. 2
Apple
Apple’s HealthKit, the patent application addresses a wearable, not specifically the Apple Watch, that can be used on any limb of the body, and compensates automatically for differences in electrocardiographic measurements on side of the body, or distance from the heart.3
Google
Google Fit; Google Glass; Smart Contact Lenses; partnership with Quest Diagnostics to facilitate and enhance communications between physicians; Telehealth 4
Fitbit
In July Fitbit announced a longstanding partnership with Fitabase, a research platform that collects data from internet-connected devices.2
Solved by: Consumer health tracking devices, tools, genetic testing services, doctors, online information databases 1 2 3 4

4. List of Companies Chosen by the Team
Company
Student
1 Proteus, Patient Engagement
James Carr
2 CVS, Digital Innovation Lab
Paige Pei Ching Chen
3 23andMe, Genetic Sequencing
Ray Dogum
4 Naked.fit & Scandu
Melissa Freeman
5 Philips, Healthcare Devices
Hunter Sanders