1. Xerox ColorQube Attack Plan Created By: RCL Marketing
RAC Competitive Testing Lab
November 2015 1

2. FOR INTERNAL USE ONLY - DO NOT DISTRIBUTE OUTSIDE OF RICOH
The Concept
RCL and RCL collaboration to help identify opportunities within the market to replace or convert Xerox ColorQube devices.
Below are some key findings:
Ricoh’s 03’ series has high potential to knock out higher model Xerox ColorQube devices
Xerox ColorQube MIF is on the decline but there are still many devices that can be replaced. It is a good time to attack
Xerox ColorQube weaknesses put the competition at a disadvantage
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3. FOR INTERNAL USE ONLY - DO NOT DISTRIBUTE OUTSIDE OF RICOH
Key Focus Areas
Energy Consumption and TCO
ColorQube devices tend to have very high TEC values
Xerox marketing makes ColorQube look very environmentally when in fact, the TEC values and TCO can be abnormally high when compared to laser-based devices
Three tiered pricing plan can leave the customer with many surprises when their bill arrives
Productivity
ColorQube productivity is rarely acceptable when trying to print at resolutions that are comparable to laser devices
In order to yield acceptable productivity, the user must sacrifice image quality
Image Quality
Can look good on various types of paper
Small gamut yields fewer printable colors
Durability issues with wax-based ink
FOR INTERNAL USE ONLY - DO NOT DISTRIBUTE OUTSIDE OF RICOH

4. Environment / TCO Slides provided by RCL Marketing
- some modifications by the CTL

5. Xerox ColorQube Marketing Strategy
Selling Point 1: Eco-friendly
Selling Point 2: Low CPP
Color coverage :~1.2%
Color coverage :1.2~8%
Color coverage :8%~

6. Xerox ColorQube Marketing Strategy
Most of the “waste” shown in this image is recyclable. This image is deceiving.
Selling Point 1: Eco-friendly
Many documents will be charged at a higher tier than expected. Use Xerox’s document analyzer to check.
Lower CPP and TCO only works if the majority of prints have little / no color.
Selling Point 2: Low CPP
Color coverage :~1.2%
Color coverage :1.2~8%
Color coverage :8%~

7. (1062 color characters are included)
True cost savings with ColorQube?
Sample1 – Company logo & partial color characters
3387 characters
(1062 color characters are included)
Sample2 – Company logo
3387 black characters and small “RICOH” logo make this document as “Expressive Color”

8. True cost savings with ColorQube?
Sample 3 – NO company logo & partial color characters
3387 characters
(1062 color characters are included)
Sample 4 – Partial color characters (less than sample 3)
3387 characters
(472 color characters are included)

9. TCO Comparison: Ricoh vs. 93** series
Color Qube
03’ series
CPP for “Expressive Color” is lower with Ricoh; thus, Ricoh is able to provide lower CPP for most customers.
eg. TCO for Ricoh is lower than ColorQube if color ratio is 30% and color output ratio of 8% color coverage is less than 70%.
*based on pricing listed on Xerox website
Color Qube
03’ series
Confidential

10. Facts about ColorQube…..
ColorQube devices have 4 speed ranges
depending on image resolution.
To make resolution equivalent
to Ricoh, ColorQube is able to
perform at only….
Confidential

11. Productivity Key Points
Provided by the CTL

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Productivity Issues
Xerox ColorQube devices rely heavily on resolution selections – this is confusing to the customer
Productivity MUST be sacrificed to gain Image Quality. In some cases, Xerox devices will print as slow as 6 pages per minute
Cold boot can take nearly 20 minutes to achieve a ready state on some devices
PCL drivers for ColorQube typically offer only 2 settings which do not allow the device to print at it’s “up to” rating.
FOR INTERNAL USE ONLY - DO NOT DISTRIBUTE OUTSIDE OF RICOH

13. Productivity Confusion: Example
Due to the many print quality settings offered on the Xerox CQ 8700, a productivity comparison can be complicated. Let me explain:
The Xerox CQ 8700’s Specifications are listed on its brochure as:
SPEED
- Fast : Up to 44 ppm
- Standard : Up to 30 ppm
- Enhanced (default) : Up to 19 ppm
- High Resolution : Up to 6 ppm
These listed specs are based off of the engine speeds for the PostScript driver only.
The 30 and 44 ppm speeds can be achieved by adjusting print quality settings within the driver, but users will sacrifice quality for speed. High quality output can also be achieved but speed will be greatly sacrificed.
Due to faster ppm speeds when compared to default settings, we tested the Xerox CQ 8700 in Enhanced (default), Standard and Fast Color print quality settings.
The PCL driver has two print quality speeds:
-Enhanced : Up to 11 ppm
-Standard (default) : Up to 19 ppm
PostScript driver
High Resolution
5 ppm
Enhanced (default)
19 ppm
Standard
30 ppm
Fast Color
45 ppm
PCL driver
Enhanced
11 ppm
Standard (default)
19 ppm

14. Image Quality Key Points
Provided by the CTL

15. Image Quality Issues
Higher resolution prints require large productivity losses
Durability of wax-based ink prints can be an issue. Prints can crack and scratch fairly easily
Lower resolution print quality can be very poor. Especially with smaller fonts
ColorQube gamuts are typically smaller than laser-based devices

16. High Resolution Setting
Print Quality Example
High Resolution Setting

17. Enhanced Setting (default)
Print Quality Example
Enhanced Setting (default)

18. Print Quality Example
Standard Setting

19. Print Quality Example
Fast Color Setting

20. Summary

21. FOR INTERNAL USE ONLY - DO NOT DISTRIBUTE OUTSIDE OF RICOH
Wrap-Up
As you can see, Xerox ColorQube technology has many inherent weaknesses and should be fairly easy to target and replace.
Use this information as a starting point. Combine your services and solutions with this competitive hardware information and you should have a winning combination.
Search for more competitive information on specific ColorQube devices on the RWORLD and InfoCenter sites.
FOR INTERNAL USE ONLY - DO NOT DISTRIBUTE OUTSIDE OF RICOH

22. Confidential