1. Fast Track Insights Weekly Summary July 23rd - July 29th
Cyclone Bicycle Supply
Prepared on August 6th 2017
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2. A Data-Driven Approach
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
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3. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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4. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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5. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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6. AMS Sales Spend Average Cost of Sale Conversion Rate
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7. Chargebacks PO - On-Time Non-Compliance Oversized Carton
Prep - Bagging
No Carton Content Label
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8. Category Activity Category Shipped COGS July 23rd - July 29th
Change over last week
9000 Cycling Bike Locks
$157,541.42
$112,715.00
9000 Cycling Accessories
$102,801.37
$71,396.03
9000 Cycling Tires
$88,021.34
$58,811.37
9000 Cycling Drivetrain and Accessories
$66,302.75
$37,693.22
9000 Cycling Handlebars- Stems- and Seatposts
$44,122.29
$29,222.01
9000 Cycling Brake Parts and Accessories
$29,903.88
$20,033.95
9000 Cycling Wire Bead Tires
$20,582.94
$14,119.06
UNKNOWN - UNKNOWN
$15,053.30
$8,053.49
9000 Cycling Tubes
$13,590.12
$8,871.16
9000 Cycling Wheels
$8,618.78
$4,977.67
9000 Cycling Bike Cleaners and Lubes
$8,122.83
$5,964.49
9000 Cycling Uncategorized
$5,603.75
$3,682.41
9000 Cycling Tools
$3,886.87
$2,613.11
9000 Cycling Bike Baskets
$2,806.21
$1,990.55
9000 Cycling Fenders
$2,517.08
$1,697.03
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9. Brand Activity Brand Shipped COGS July 23rd - July 29th
Change over last week
Kryptonite (KRYA0)
$150,480.12
$107,668.71
SRAM (SRAM0)
$81,332.79
$50,258.71
Maxxis (MAXAP)
$64,122.40
$44,741.15
UNKNO
$51,429.08
$31,201.65
SCHWALBE (SCHAW)
$37,403.14
$24,784.39
Mirrycle (MIRAK)
$20,594.31
$14,554.89
Race Face (RACA7)
$15,194.52
$8,365.13
Cane Creek (CANDE)
$11,733.49
$8,450.12
Avid (AVID0)
$10,940.30
$8,375.48
Kool Stop (KOOAF)
$9,871.70
$6,802.65
Sta Tru (STAJU)
$9,789.64
$5,735.73
WALE8
$8,488.29
$7,218.96
Odi (ODIA0)
$7,011.38
$4,700.43
ProGold (PROJV)
$6,002.26
$4,393.50
Pinhead (PINA0)
$5,167.90
$3,628.17
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10. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7)
$81,793.61
$56,740.82
Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G)
$22,104.88
$17,592.41
DZ Nuts Pro Chamois Cream (B008F9J16M)
$21,802.28
$15,570.48
Mirrycle MTB Bar End Mountain Bicycle Mirror (B01G98514Q)
$17,055.07
$12,343.92
SRAM Supercork Bicycle Bar Tape (B00142MD62)
$13,765.92
$9,971.58
Kryptonite New York Fahgettaboudit Chain and New York Disc Lock (1415), 14m... (B073W8N26F)
$11,162.04
$8,591.10
Maxxis High Roller II Dual Compound EXO Folding Tire (B00GOTWQW6)
$9,622.06
$6,034.71
SCHWALBE Marathon Plus HS 440 Wire Tire (B00PUHTXSS)
$8,513.47
$5,935.31
Schwalbe Marathon HS 420 Wire Bead Tire (B004YIC0YI)
$8,415.84
$6,657.16
SRAM XX1 X-DOME Cassette (B00A3FYU8A)
$7,886.43
$5,174.79
Individual Products
Product
COGS
Change
Out of Stock
Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051)
$81,793.61
$56,740.82
6.66 %
Kryptonite mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / )
$22,104.88
$17,592.41
1.26 %
DZNuts Pro Chamois Cream, 4 ounce,120ml (B001C6DIF0 / )
$21,802.28
$15,570.48
0.56 %
Mirrycle MTB Bar End Mountain Bicycle Mirror (B0009R96YK / MI0001)
$17,055.07
$12,343.92
0.29 %
SRAM Supercork Bicycle Bar Tape (Black) (B00142FFCG / )
$9,180.10
$6,751.36
0.12 %
SRAM XG-1199 XX1 Cassette (B009F92AVO / )
$7,886.43
$5,174.79
0.00 %
Kryptonite New York Standard Bicycle U-Lock with Transit FlexFrame Bracket ... (B005YPK9SY / )
$7,491.62
$3,766.98
2.62 %
Kryptonite Black 14mm x 60-quot- (1415) New York Fahgettaboudit Chain and... (B001SMUB7G / )
$7,477.21
$5,888.86
1.46 %
Wald Bicycle Training Wheels (16 to 20-Inch Wheels, .75 and 1-Inch Fr... (B000C1YTCW / W10252)
$6,772.82
$5,971.00
0.38 %
Maxxis EXO 3C Triple Compound Minion DHF Folding Tire, 27.5 x 2.3-Inch (B00EEEBM4G / TB )
$6,702.29
$4,814.04
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11. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7)
$81,793.61
$56,740.82
Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G)
$22,104.88
$17,592.41
DZ Nuts Pro Chamois Cream (B008F9J16M)
$21,802.28
$15,570.48
Mirrycle MTB Bar End Mountain Bicycle Mirror (B01G98514Q)
$17,055.07
$12,343.92
SRAM Supercork Bicycle Bar Tape (B00142MD62)
$13,765.92
$9,971.58
Kryptonite New York Fahgettaboudit Chain and New York Disc Lock (1415), 14m... (B073W8N26F)
$11,162.04
$8,591.10
Schwalbe Marathon HS 420 Wire Bead Tire (B004YIC0YI)
$8,415.84
$6,657.16
Maxxis High Roller II Dual Compound EXO Folding Tire (B00GOTWQW6)
$9,622.06
$6,034.71
SCHWALBE Marathon Plus HS 440 Wire Tire (B00PUHTXSS)
$8,513.47
$5,935.31
Maxxis Ardent EXO TR Tire (B00JTYDFB4)
$7,509.75
$5,415.36
Increasing Individual Products
Product
COGS
Change
Out of Stock
Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051)
$81,793.61
$56,740.82
6.66 %
Kryptonite mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / )
$22,104.88
$17,592.41
1.26 %
DZNuts Pro Chamois Cream, 4 ounce,120ml (B001C6DIF0 / )
$21,802.28
$15,570.48
0.56 %
Mirrycle MTB Bar End Mountain Bicycle Mirror (B0009R96YK / MI0001)
$17,055.07
$12,343.92
0.29 %
SRAM Supercork Bicycle Bar Tape (Black) (B00142FFCG / )
$9,180.10
$6,751.36
0.12 %
Wald Bicycle Training Wheels (16 to 20-Inch Wheels, .75 and 1-Inch Fr... (B000C1YTCW / W10252)
$6,772.82
$5,971.00
0.38 %
Kryptonite Black 14mm x 60-quot- (1415) New York Fahgettaboudit Chain and... (B001SMUB7G / )
$7,477.21
$5,888.86
1.46 %
SRAM XG-1199 XX1 Cassette (B009F92AVO / )
$7,886.43
$5,174.79
0.00 %
Maxxis EXO 3C Triple Compound Minion DHF Folding Tire, 27.5 x 2.3-Inch (B00EEEBM4G / TB )
$6,702.29
$4,814.04
Kryptonite New York Standard Bicycle U-Lock with Transit FlexFrame Bracket ... (B005YPK9SY / )
$7,491.62
$3,766.98
2.62 %
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12. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
SRAM XX 166 Q-Factor GXP Crankset - No Cups (B003BNY48C)
$0.00
$-1,358.28
SRAM XX1 BB30 1X11-Speed Q-Factor with 32T Direct Mount Ring withou... (B0127E7B9O) $
SRAM Red Rear Derailleur (B01HQDZC6A) $
SRAM X01 Eagle 12-Speed Rear Derailleur (B01HQE434Q) $
SRAM BB30 YAW 46/36T Force 22 Crankset (B0127D9WCY)
$0.61 $
SCHWALBE Jumbo Jim Evolution TL Easy Folding Tire (B0108V1GXU) $
SRAM XG Speed Road Bicycle Cassette (B004HHRBA4) $
SRAM XX1 GXP 1X11-Speed Q-Factor with 32T Direct Mount Ring without... (B0127E9OOE) $
SRAM X-Sync 11 Speed Chainring (B00LGZB7MI) $
SRAM FORCE Rear Derailleur WiFli- Medium (B00AZ2UOTU)
$1.50 $
Decreasing Individual Products
Product
COGS
Change
Out of Stock
SRAM XX 166 Q-Factor GXP Crankset - No Cups ( T) (B003BIEVJY / )
$0.00
$-1,358.28
0.00 %
SRAM Red Quarq Gxp 175mm 110 Drive Train (B01BMKL2US / )
$-1,000.58
16.67 %
SRAM Rail Speed Rear Wheel, 29-Inch/12mm (B00FOOHQHM / ) $
SRAM XX1 BB30 1X11-Speed Q-Factor with 32T Direct Mount Ring withou... (B00RQW140A / ) $
SRAM Red22 Rear Derailleur 11-Spd Short Cage (B01BULQVAU / ) $
15.20 %
Race Face 104mm Single Chain Ring, Black, 32T 9/10/11 Speed (B00D3FG5EY / RRSNNW104X32BLK)
$0.86 $
0.47 %
SRAM X01 Eagle 12-Speed Rear Derailleur Red, One Size (B01DUSDDPW / ) $
4.22 %
SRAM BB30 YAW 46/36T Force 22 Crankset, mm (B00CLC8VHY / )
$0.61 $
SRAM XG T 10 Speed Cassette (B008JHQRPS / ) $
0.36 %
SRAM XX1 GXP 1X11-Speed Q-Factor with 32T Direct Mount Ring without... (B00RQW1M2K / ) $
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13. Appendix
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14. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
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15. Contacts Brendan Trickey Sage King Owner brendantrickey@ftinsights.net
Vendor Support
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