1. Do you agree that a takeovers and mergers are more likely to succeed as part of a strategy of horizontal integration than vertical integration?

2. Introduction
Explanation of horizontal/vertical integration

3. Analysis/Application
Explanation of why horizontal mergers might succeed supported by case examples.
Examples of why horizontal mergers might not succeed supported by case examples.

4. Analysis/Application
Explanation of why vertical mergers might succeed supported by case examples.
Examples of why vertical mergers might not succeed supported by case examples.

5. Evaluation
Overall is horizontal integration more likely to succeed than vertical?
It depends on……
(note: it is not sufficient to just say it depends on various factors you must also say why to get good evaluation marks)