1. Presented By – Unnati Verma Ayushi Singhal Ashutosh
“COCA COLA"
Presented By –
Unnati Verma
Ayushi Singhal
Ashutosh

2. Micro Environment
Supplier –Bottles are manufactured in Hindustan Coca Cola Beverages Ltd.
Market Intermediaries – Coke has signed a deal with US based company which will provide coke to the fast food outlets located in US .
Competitors – PEPSICO , Dr Pepper .
Public - Advertisement On Television “ Taste The Feeling “ .
Customer – It target audience of every age group.

3. .Macro Environment Demographic Factors – Growing middle class.
Trends like rising population.
Economic Factors- Demand and Supply, Prosperity of spending
Natural Factors- Water scarcity.
Technological Factors- Communication networks, Robotics.
Political Factors- Demonetization.
Cultural Factors-Bringing Out The New Product Diet Coke

4. Market Research Techniques Used By CocaCola
Introduction of diet coke for health concious people.
Recylable bottles.
Using Idiomatic expressions and local language.

5. Customer Value Creation Strategies
Diet Coke.
No Marketing by children.
Coca Cola Foundation.
Sponsorship.