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Brand integration Proposal Talentime 2017

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Presentation on theme: "Brand integration Proposal Talentime 2017"— Presentation transcript:

1 Brand integration Proposal Talentime 2017

2 About Sms, Cusat School of Management Studies, CUSAT(Cochin University of Science and Technology) is the first business school in South India, always on the pursuit of excellence & innovation. It has an established reputation of producing young managers of excellence and enhancing the quality of working managers.

3 About talentime 34 School of Management Studies, Cochin University of Science and Technology, will hold the 34th edition of its annual management and cultural fest, TALENTIME 34. Talentime carries the greatest legacy amongst all the management fests of kerala. The event boasts to be having a wide coverage and reach with people from all walks of life throng the venues to catch a glimpse of the show. EVENT DATE : October 26, 27.

4 Reach students          - 6500 participants  - 1500 spectators     - 2500 staff                 - 1000 alumni             - 500  

5 MAIN SPONSOR BENEFITS Naming of the Show as “XXXXX-TALENTIME 34” (Title Sponsor) Poster display with brand logo of XXXXX in all the venues. Brochures with brand logo displayed in over 500 colleges. Participant and coordinator ID cards with brand logo of XXXXX. Prize certificates with brand name and logo. Souvenir CD and Hardcopy at Alumni Meet.

6 Benefits (Cont'd. ...) ONGROUND EXPOSURE MERCHANDISING
FACILITY INTERNET  EXPOSURE Welcome Arch with XXXXX brand logo at the entrance of CUSAT. LED Wall and LCD projector advertisement in venues. Prize distribution ceremony by officials of XXXXX. Brand logo in stage back drop. STALLS/BOOTHS IN CAMPUS. HANDOUT OR LEAFLET DISTRIBUTION. GIFT HAMPERS WITH BRAND LOGO PERMITTED. PROVISION FOR SALES PROMOTION. PRODUCT/SERVICE DEMO AT VENUES. Space in the website of the event. Social Media Marketing (through FB pages, twitter). Online promotion of Event along with sponsor’s Brand name & logo

7 FOR THE FIRST TIME....!!! This year we plan on enhancing the legacy of "Talentime" by strengthening the Brand Equity through the grand launch of a "Mascot". The Mascot will represent the fest in a more persistent and retentive fashion for the world. The Mascot will bear the sponsor logo and is predicted to be the most promising branding tool.

8 SHOWS AND EVENTS CONDUCTED AS PART OF PROMOTION
FLASH MOB - 3+ VENUES WITH A MINIMUM COVERAGE OF PEOPLE. MUSIC MOB - FOR THE FIRST TIME AS PART OF A MANAGEMNT FEST. MINI MARATHON - EXPECTED REACH ONTO 5000+ PEOPLE IN PUBLIC THROUGH THE EVENT AND ITS COVERAGE. 3'S FOOTBALL IN ASSOCIATION WITH DECATHLON.

9 WEARABLES, GIFTS AND GIVEAWAYS – our PROMOTIONAL HANDLES.
T Shirts Badges Printed Balloons Engraved Wrist Bands Mascot Miniatures Key Chains

10 THANKS...!!! We understand that your esteemed company takes immense effort in promoting events of this nature. It would be our privilege to have your company as a Sponsor for the event. We, the team of "Talentime 34" promise the best of our support and co-ordination in association with your company. Hoping to bring out the best results for your company in our humble endeavour to strengthen the legacy of SMS, CUSAT.    Thank you for your time and consideration.


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