1. Training Behaviours Towards Energy Efficiency: Play it!
Eduardo Cembrano – CIRCE Foundation
Smart City Expo World Congress
15th November 2017
Barcelona, Spain

2. CIRCE Foundation. R&D&i in Energy +21 M€ 50% +850 +250 RESEARCH
TRANSFER AND SERVICES
RESEARCH
+21 M€
Economic return in eu projects
+850
Scientific articles published
+250
Active clients
50%
Volume of private invoicing
TRAINING
Technology update to companies
Specialization courses

3. CIRCE Foundation. GRIDS AND SUBSTATIONS SUSTAINABILITY AND ENERGY USE
Electric substations
Grid studies and Smart Grids
ICT integration
Energy efficiency
Urban sustainability
Capacitation and certification
SYSTEMS INTEGRATION IN GRID
ENVIRONMENTAL ENERGY TECHNOLOGIES
Electronic systems
Wind energy
Process integration
Fuels and combustion technologies

5. Training Behaviours Towards Energy Efficiency: Play it!
Strategic Energy Technology Plan
Horizon 2020
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No
The European Strategic Energy Technology Plan (SET-Plan) aims to accelerate the development and deployment of low-carbon technologies. It seeks to improve new technologies and bring down costs by coordinating national research efforts and helping to finance projects. The SET-Plan promotes research and innovation efforts across Europe by supporting the most impactful technologies in the EU's transformation to a low-carbon energy system. It promotes cooperation amongst EU countries, companies, research institutions, and the EU itself. The SET-Plan comprises the SET-Plan Steering Group, the European Technology and Innovation Platforms, the European Energy Research Alliance, and the SET-Plan Information System (SETIS).
In this line, one of the main challenges the EU is facing is the lack of a general perception on the urgent improvements needed on
energy efficiency, which leads to the feeling that there is no “energy savings culture” in Europe. This problem is even more critical in
public buildings, since their users are not directly involved in the payment of the energy bills. Neither they do not have any feedback
about the consequences of their behavior in the energy consumption nor they have an economic motivation to change it. Moreover,
practically all the citizens use the public building facilities, which could even enlarge the related number of final users.
The real challenge consists in overcoming non-technical barriers as well as taking advantage of existing solutions, integrating them properly.
Training Behaviours Towards Energy Efficiency: Play it!

6. linked by ICT to real time data collected
OBJECTIVES
TRIBE project aims to contribute to
A CITIZENS’ BEHAVIOUR CHANGE
towards energy efficiency in public buildings
through their engagement in the experience
OF PLAYING A SOCIAL GAME
linked by ICT to real time data collected
FROM 5 PILOT BUILDINGS
hosting around regular users (employees, tenants…)
and almost eventual users (visitors).

7. ICTs INNOVATION Simulation Energy Efficiency User behaviour
TRIBE will complement the existing energy management systems in a cost-efficient deployment of state of the art ICT technologies developing a methodology for its replication in public buildings at EU level.
Combination of the different users profiles and actions that they can assume in buildings, with the real data coming from the monitoring system based on a previous ICT deployment.TRIBE will develop an energy simulation engine based on existing modelling and simulation tools, in which the effects of people behaviour will be taken into account.
To model and simulate the effects that the set of energy efficiency actions generate on the building and on the users’ individual and group behaviour. TRIBE will elaborate a list of 250 energy efficiency measures applicable to public buildings, which will be studied and simulated in the videogame
Measures targeting behaviour have been proven to have potential for energy savings. TRIBE will study the relationships between the various factors that influence consumer behaviour and consumption practices, in order to influence positively in the energy user.
ICTs
Energy Efficiency
User behaviour

8. INNOVATION

9. EXPECTED OUTCOMES 1
Systemic energy consumption and production and emissions reduction between 15% and 30% 2
Accelerate wide deployment of innovative ICT solutions for energy efficiency 3
Greater consumer understanding and engagement in energy efficiency

10. TRIBE PACK for public authorities
TANGIBLE OUTCOMES
TRIBE will achieve the expected outcomes by means of two key instruments. These tangible outcomes will be exploited during the project lifetime and afterwards.
Energy Efficiency
VIDEOGAME
TRIBE PACK for public authorities

11. TOOLS TO ACHIEVE THE GOALS (I)
VIDEOGAME
An attractive game able to engage public buildings users (regular and eventual), in a global behavioural change towards energy efficiency.
The mission of the players will be to achieve low energy consumptions by applying energy efficiency measures in public buildings.
The game will be fed by the:
Analysis of users behaviours
Real data obtained from the pilots

12. TOOLS TO ACHIEVE THE GOALS (II)
TRIBE PACK FOR PUBLIC AUTHORITIES
For public buildings owners and operators allowing them to:
Implement the project solutions at their buildings, addressing their particular challenges
Increase their expertise and improve their behaviours, having proven information about the cost-effectiveness of the energy efficiency measures, as well as funding schemes adapted to their necessities 1.
Energy audit and diagnosis 2.
Virtual Pilot design 3.
ICT deployment plan 4.
Funding scheme
User engagement campaign 5.

13. THE PILOTS
TRIBE will use 5 real public buildings with different uses and typologies, to feed the game with real data of energy performances and users behaviours

14. 4 2 1 3 5 University Ozyegin Social Living Houses
Emmeline de Pankhurst
Zaragoza
SPAIN
Istanbul
TURKEY
Offices
CIRCE Headquarters
Offices
Zaragoza Vivienda Headquarters
School
Azucarera Highschool
Zaragoza
SPAIN
Zaragoza
SPAIN
Zaragoza
SPAIN

15. THE PARTNERS Acciona Infraestructuras www.acciona-infrastructure.com
University of Graz
Zaragoza Vivienda S.L.U
The Interactive Institute
CIRCE Foundation
BIO Intelligence Service
Özyeğin University

16. POTENTIAL OF REPLICATION
There are about regular users directly participating in TRIBE through the pilots
Additionally, eventual users of public buildings are involved in TRIBE’s pilots

17. POTENTIAL OF REPLICATION
This constitutes a perfect seedbed for TRIBE impacts to start growing, serving for the design and validation of the TRIBE final results before its deployment in the EU market.
eventual users of the pilots
Indirectly involved
EU public buildings eventual users
habitual users of the pilots directly involved
EU public buildings habitual
users
4 public
building owners with 5 pilots participate in TRIBE
European Union Public authorities
TRIBE pack for public authotities
TRIBE Game

18. Join us!

19. THANK YOU VERY MUCH FOR YOUR ATTENTION!