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Philp Industries Weekly Summary August 13th - August 19th
Julep Prepared on August 23rd 2017 Private and Confidential | Philp Industries
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A Data-Driven Approach
AMAZON ORDERS AMAZON SALES FAST TRACK AMS CHARGEBACKS CATEGORY PERFORMANCE BRAND PERFORMANCE INDIVIDUAL PRODUCT PERFORMANCE Private and Confidential | Philp Industries
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Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate Private and Confidential | Philp Industries
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Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover Private and Confidential | Philp Industries
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Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock Lost Buy Box Private and Confidential | Philp Industries
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AMS Sales Spend Average Cost of Sale Conversion Rate
Private and Confidential | Philp Industries
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Chargebacks Prep - External bubble wrapping
PO - On-Time Non-Compliance Prep - Bagging Prep - Set creation Private and Confidential | Philp Industries
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Category Activity Category Shipped COGS August 13th - August 19th
Change over last week 1000 Sampling Sampling- Cosmetics $0.00 7100 Nail Nail Primer and Top Coats 8100 Luxury Skin Care Hands and Feet 8100 Luxury Skin Care Bath and Shower 8100 Luxury Skin Care Face 7100 Nail Nail Polish Remover 7100 Nail Nail Treatment and Moisturizer 7100 Nail Tools 7100 Nail Nair Color 1000 Sampling Sampling- Luxury Skin Care 5100 Cosmetics Cases and Makeup Bags 5100 Cosmetics Makeup Brushes and Tools 5100 Cosmetics Lips 5100 Cosmetics Eyes 5100 Cosmetics Gift Sets Private and Confidential | Philp Industries
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Brand Activity Brand Shipped COGS August 13th - August 19th
Change over last week Julep (JULEJ) $0.00 Private and Confidential | Philp Industries
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Top Products Parent Products Individual Products Product Shipped COGS
Change over last week Julep Color Treat Birthstone Collection Nail Polish (B0166RR6C0) $0.00 Julep Color Treat Nail Polish - Metallic Purples (B071DQRSDD) Julep Color Treat Nail Polish, Whites (B071JDH9T2) Julep Color Treat Nail Polish, Neutrals (B071JDFC59) Julep Color Treat Nail Polish, Berry Shimmers (B071FSWBXL) Julep Color Treat Nail Polish, Burgundy (B071FSVTHG) Julep Color Treat Nail Polish, Bright Blues (B071FSVM69) Julep Color Treat Nail Polish, Reds and Pinks (B071FSSG42) Julep Color Treat Nail Polish - Metallic Blues and Greens (B071DQS8BD) Julep Cushion Complexion 5-in-1 Skin Perfector with Turmeric, 18 shades ava... (B06XWSBY5L) Individual Products Product COGS Change Out of Stock Julep - Oxygen Nail Treatment (B00B9OR1IA / X) $0.00 0 % Julep Color Treat Nail Polish, Glitters, Brandy It Girl, 0.27 fl. oz. (B01C48VOSC / ASB ) Julep Color Treat Nail Polish, Yellows, Sam It Girl, 0.27 fl. oz. (B01C48VLSU / ASB ) Julep Color Treat Nail Polish, Deeps/Browns, Keiko Bombshell, 0.27 fl. oz. (B01C48VM5C / ASB ) Julep Color Treat Nail Polish, Glitters, Beth Bombshell, 0.27 fl. oz. (B01C48VOFA / ) Julep Color Treat Nail Polish, Red and Pink Shimmers, Rosaline Bombshell, ... (B01C48VOK0 / ASB S) Julep Color Treat Nail Polish, Blues, Manda Boho Glam, 0.27 fl. oz. (B01C48VOKK / ASB ) Julep Color Treat Nail Polish, Salmon Pinks, Suse Bombshell, 0.27 fl. oz. (B01C48VOLO / ASB ) Julep Color Treat Nail Polish, Oranges, Catrina it Girl, 0.27 fl. oz. (B01C48VR8O / ) Julep Color Treat Nail Polish, Blues, Moni Boho Glam, 0.27 fl. oz. (B01C48VLOY / ASB ) Private and Confidential | Philp Industries
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Increasing Products Increasing Parent Products
Shipped COGS Change over last week Increasing Individual Products Product COGS Change Out of Stock Private and Confidential | Philp Industries
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Decreasing Products Decreasing Parent Products
Shipped COGS Change over last week Decreasing Individual Products Product COGS Change Out of Stock Private and Confidential | Philp Industries
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Appendix Private and Confidential | Philp Industries
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Services Review Using a Data-Driven Strategy
Catalog Data Quality Compare Amazon data sources and purchase orders to identify and set up missing catalog items Continuously compare replenishment codes to all available data sources to maintain fidelity Create new listings for missing items and set up new products in advance of line changes Scrape Amazon content to detect and correct changes in variations or suppressed products Detect and consolidate duplicate listings Forecasting Provide digestible format of Amazon forecasts and supplementary planning recommendations Analyze historical recommendations for accuracy and improve forward forecast Operations Monitor fulfillment to proactively spot data issues Update catalog data to ease fulfillment problems Educate your team on fulfillment practices to improve fulfillment rates International Expansion: Sell on Amazon Globally Promotions/Marketing Update Amazon content to improve search relevance and conversion to sale Execute comprehensive marketing strategy across Amazon promotional tools “Own” critical keywords in search results Add premium content to qualified listings Monitor and update targeting, balance of promotions to maximize ROI Profitability Negotiate with Amazon on COOP terms Improve Amazon pricing strategy over time Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction Monitoring Continuously compare Amazon data to consolidated vendor “Reference Data” Correct data issues on a weekly basis Analyze key metrics to provide high-level feedback Flexibility: What does your company need? Private and Confidential | Philp Industries
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Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com
Sage King Vendor Support Private and Confidential | Philp Industries
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