1. Philp Industries Weekly Summary August 13th - August 19th
Julep
Prepared on August 23rd 2017
Private and Confidential | Philp Industries

2. A Data-Driven Approach
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
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3. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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4. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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5. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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6. AMS Sales Spend Average Cost of Sale Conversion Rate
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7. Chargebacks Prep - External bubble wrapping
PO - On-Time Non-Compliance
Prep - Bagging
Prep - Set creation
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8. Category Activity Category Shipped COGS August 13th - August 19th
Change over last week
1000 Sampling Sampling- Cosmetics
$0.00
7100 Nail Nail Primer and Top Coats
8100 Luxury Skin Care Hands and Feet
8100 Luxury Skin Care Bath and Shower
8100 Luxury Skin Care Face
7100 Nail Nail Polish Remover
7100 Nail Nail Treatment and Moisturizer
7100 Nail Tools
7100 Nail Nair Color
1000 Sampling Sampling- Luxury Skin Care
5100 Cosmetics Cases and Makeup Bags
5100 Cosmetics Makeup Brushes and Tools
5100 Cosmetics Lips
5100 Cosmetics Eyes
5100 Cosmetics Gift Sets
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9. Brand Activity Brand Shipped COGS August 13th - August 19th
Change over last week
Julep (JULEJ)
$0.00
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10. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
Julep Color Treat Birthstone Collection Nail Polish (B0166RR6C0)
$0.00
Julep Color Treat Nail Polish - Metallic Purples (B071DQRSDD)
Julep Color Treat Nail Polish, Whites (B071JDH9T2)
Julep Color Treat Nail Polish, Neutrals (B071JDFC59)
Julep Color Treat Nail Polish, Berry Shimmers (B071FSWBXL)
Julep Color Treat Nail Polish, Burgundy (B071FSVTHG)
Julep Color Treat Nail Polish, Bright Blues (B071FSVM69)
Julep Color Treat Nail Polish, Reds and Pinks (B071FSSG42)
Julep Color Treat Nail Polish - Metallic Blues and Greens (B071DQS8BD)
Julep Cushion Complexion 5-in-1 Skin Perfector with Turmeric, 18 shades ava... (B06XWSBY5L)
Individual Products
Product
COGS
Change
Out of Stock
Julep - Oxygen Nail Treatment (B00B9OR1IA / X)
$0.00
0 %
Julep Color Treat Nail Polish, Glitters, Brandy It Girl, 0.27 fl. oz. (B01C48VOSC / ASB )
Julep Color Treat Nail Polish, Yellows, Sam It Girl, 0.27 fl. oz. (B01C48VLSU / ASB )
Julep Color Treat Nail Polish, Deeps/Browns, Keiko Bombshell, 0.27 fl. oz. (B01C48VM5C / ASB )
Julep Color Treat Nail Polish, Glitters, Beth Bombshell, 0.27 fl. oz. (B01C48VOFA / )
Julep Color Treat Nail Polish, Red and Pink Shimmers, Rosaline Bombshell, ... (B01C48VOK0 / ASB S)
Julep Color Treat Nail Polish, Blues, Manda Boho Glam, 0.27 fl. oz. (B01C48VOKK / ASB )
Julep Color Treat Nail Polish, Salmon Pinks, Suse Bombshell, 0.27 fl. oz. (B01C48VOLO / ASB )
Julep Color Treat Nail Polish, Oranges, Catrina it Girl, 0.27 fl. oz. (B01C48VR8O / )
Julep Color Treat Nail Polish, Blues, Moni Boho Glam, 0.27 fl. oz. (B01C48VLOY / ASB )
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11. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
Increasing Individual Products
Product
COGS
Change
Out of Stock
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12. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
Decreasing Individual Products
Product
COGS
Change
Out of Stock
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13. Appendix
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14. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
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15. Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com
Sage King
Vendor Support
Private and Confidential | Philp Industries