1. POVs and Experience Prototypes
HEALTH Studio
Team 3

2. The Team Health Diet & Nutrition Studio Theme: Problem Domain: Travel
Food industry
Health industry
Sophia B.
Niall S.
Trisha S.
Cortlandt B-R.

3. Preliminary POV We met health-conscious older women.
We were amazed to realize that they seek authoritative information about health from several sources, but simultaneously doubt the validity of this information.
It would be game-changing to help people discern what - if anything - from these sources can apply to their own lives, and to mitigate any discrepancies between sources and personal intuitions and experiences.

4. Additional Needfinding
Ramarea Tumisang
-distrusts docs & food industries
-’mindful eating’
-pro-self-diagnosis
Sue Kayton
-packs before travel
-If you ’respect the law or sausages, don’t ever watch either being made.’
Marisa Gong
-reluctantly ate fried food in D.R.
-trusts nutritionists, not food industry
Anissha Lauren
-vegan
-prefers ayurvedic/homeopathic medicine
Agnes Roey
-’convegan’ nurse
-sucker for marketing and Oprah’s new line of ‘healthy shit’

5. Additional Needfinding
Ben Richman
-focuses on cost
-trusts food packages, but thinks food industry is evil & conspiracy
Kelly Schulz
-no harsh rules
-food industry classes and watches documentaries
Rena Cuffy
-phases of vegan/vegetarian
-compromise while travelling, but open to new foods
Jennifer Waldrop
-Vaden nutritionist
-academic research separate from industry!
-distrusts food labels

6. Three Revised POVs

7. POV 1 We met health-conscious travellers.
We were surprised they pack snacks in advance, although all were willing to compromise their usual dietary routines based on food availability and cleanliness.
It would be game-changing to allay their concerns regarding the food available at destinations.

8. We met people of all ages who strongly distrusted the food industry.
We were surprised that despite a suspicion of products and information disseminated by the food industry, they still consumed both.
It would be game-changing if we could lessen their mistrust by helping consumers feel more honestly informed and able to reject products & information if they want.
POV 2

9. POV 3
We met people who experienced medical systems in numerous countries.
We were surprised that many didn’t trust traditional doctors and the medications they prescribed - especially in the US.
It would be game-changing if patients trusted the motivations of, and information coming from, doctors.

10. Top Three HMWs

11. HMW 1
(POV 1)
How might we provide travellers with more information on how to prevent & cope with food-related illnesses?

12. HMW 2
(POV 1)
How might we make it easier for people to locate sanitary food & food that meets their dietary restrictions and preferences?

13. HMW 3
(POV 2)
How might we boost the confidence of consumers when purchasing food & help them to avoid having to purchase goods they are mistrusting of?

14. Experience Prototypes

15. Map displaying dietary restriction- compatible restaurants
Experience Prototype 1
Solution idea:
Map displaying dietary restriction- compatible restaurants
Online ‘scavenger hunt’:
Assigned city and dietary restriction
Given 3 minutes to find locations
Assumptions:
People have & want to keep dietary restrictions
Difficult to find compatible places
Existing means don’t suffice

16. → Less of a need than we thought!
Results
Some returned plethora of results, others found very few
Didn’t think it was hard
→ Less of a need than we thought!

17. Experience Prototype 2 Solution idea:
Connect travellers & locals. Locals inform curious travellers, and/or accompany them to places they suggest.
‘Role playing’:
Traveller & Local
Comfortable eating together?
Assumptions:
Locals are willing to help & are knowledgeable
Locals have a way to connect with travellers
Travellers are comfortable meeting locals
No language barrier
Experience Prototype 2

18. Results Range of comfort levels regarding meeting strangers
All enthusiastic about input (although maybe not meeting)
Conditions:
Given info (bio or picture)
Input on age/gender

19. Experience Prototype 3 Solution idea:
Scan foods to see how nutritional composition complies with dietary restrictions & personalized goals.
Created paper user interface depicting account creation
Testees filed in fields and voiced opinions during & after.
Assumptions:
Care about true contents of foods
Willing to input personal information & goals
Willing to take time & endure social stigma
Existing capabilities exist, like scanning foods without nutrition labels

20. Results All thought it was quick & easy But… raised a new assumption
Proved our assumption wrong!
But… raised a new assumption
Data security & privacy!

21. & Our Most Successful Prototype was...

22. Connecting travellers & locals based on:
Food Preferences
&
Restrictions
Prototype 2 (!)

23. Questions?