1. Eco-Bike Goh Chye Seng Gaurav Gupta Lee Jun Yi Nessie Nah Dang Yen
Chua Zhen Xiang

2. Background
Industry
World-wide bicycle industry = US$ 10 billion (as of 2011)
Historical CAGR : +5.7%
Major Bicycle Players: Giant, Accell, Kona Bicycle & GT Bicycle

3. Invention Product: Cardboard Bicycle Patent No: EP2507122
A human powered land vehicle sufficiently rigid so as to transport a human rider constructed only from pulpably recyclable and shreddably recyclable materials

4. Commercialization Plan
Price
Cost of manufacturing approximately US$4
Market penetration pricing
Product
Durability and affordability
Eco-friendly

5. Commercialization Plan
Promotion
Mass marketing
Trade fair and exhibitions
Place
Developing countries: Vietnam
Why not China?

6. Commercialization Plan
Expansion plans
Developed countries (Singapore, Hong Kong, Taiwan)
Other developing countries (Malaysia)

7. QUESTIONS?
Thank you!