1. The Reputation of Shipping
People P
The Reputation of Shipping
Name – Date

2. Workshop ‘Reputation of Shipping’
Contents
Short introduction (10’)
- The People P
- Importance of shipping
Workshop in groups (25’)
- Your opinion !
Plenary debate (25’) 2
Photo credits: ITOPF/Green Award Foundation

3. is your ‘licence to operate’
Acceptance by Society
is your ‘licence to operate’
Illustration credits: ProSea - Photo credits: Greenpeace

4. Shipping is not ‘out of sight’ anymore!
Photo credits: North Sea Foundation

5. Shipping industry in the news
Carbon dioxide emissions from shipping are double those of aviation and increasing at an alarming rate which will have a serious impact on global warming.
Guardian, March 2007
Litter and oil
Global warming
Ship breaking
Photo credits:Ecomare/NGO shipbreaking platform

6. According to the IMO, the shipping industry has an extremely good story to tell! (identity)
6,6 billion tons
of cargo yearly
90% of world trade
Shipping by far the
most energy efficient
Impressive safety
and environmental record
We have an extremely
good story to tell
Without shipping,
half of the world would starve
and the other half would freeze
None the less… shipping has an image problem
Photo credits: North Sea Foundation/ITF

7. Image of shipping Your Image reflects your ‘Acceptance by Society’
Image= what others think you are
Identity = what you are/want to be

8. … … … … … … … … Image of shipping
Photo credits: North Sea Foundation/ITF

9. Reputation of shipping workshop
Discussion in 6 groups (25’)
Appoint a discussion leader and a debater
Share ideas and opinions on four questions
Share viewpoints with other groups (25’)
One group member represents ‘each group and participates in plenary debate.
Photo credits: ProSea

10. Reputation of shipping workshop
Four questions
What is the current image of shipping and seafarers?
What determines this image
Media?
Environmental Groups?
Movies?
Seafarers (from the past)?
YOU?
Is a good image important?
How can the image of shipping and seafarers be changed?
Everyone’s opinion is important!
There are no ‘wrong’ answers!
Photo credits: North Sea Foundation/ITF

11. Questions?