1. seekda TourPack Christoph Blank, Senior Developer
(C) Copyright 2017 by seekda GmbH

2. Motivation TourPack Towards a recommendation engine / user profiles
Allow customers to create packages tailored to the profiles of their target groups
Enrich hotel reservations with additional offers
e.g. bike/ski rental, concert tickets, etc
Link between distribution channels and hoteliers/hotel chains.
(C) Copyright 2017 by seekda GmbH

3. Package Creation TourPack
Provide pool of annotated offers and POIs (hotel info, event databases, sightseeing, ...)
Hoteliers, hotel chains, tourist agencies, affiliates create packages
Packages can consist of
Roomstay
Tickets (Skiing, Events, …)
Attractions (Natural, Architecture, ...)
→Package overview accessible via link
(C) Copyright 2017 by seekda GmbH

4. TourPack
Use Case 1
Package as a standalone entity (related to particular themes, e.g. romance, skiing, …)
is used within marketing posts on social media, etc
is propagated to content pool and made available for the public so others can use it
(C) Copyright 2017 by seekda GmbH

5. Use Case 2 TourPack Package in context of booking engine
is used during booking process
is used on booking confirmation page as recommendations
is used in follow up s to guests
(C) Copyright 2017 by seekda GmbH

6. TourPack - Package Creation
(C) Copyright 2017 by seekda GmbH

7. TourPack - Package Creation
(C) Copyright 2017 by seekda GmbH

8. TourPack - Package Selection
(C) Copyright 2017 by seekda GmbH

9. TourPack - Landing Page
(C) Copyright 2017 by seekda GmbH

10. TourPack - Booking Confirmation
(C) Copyright 2017 by seekda GmbH

11. Samples TourPack Package Creation Romance Package Booking Engine
Booking Confirmation
(C) Copyright 2017 by seekda GmbH

12. Benefits Upcoming TourPack Annotation (schema.org) →Interlinking
Pre-selection of filters based on user profiles
Upcoming
More fine-grained selection of offers and offer types
Generation of marketing descriptions based on packages
Direct booking of external offers (during booking process)
(C) Copyright 2017 by seekda GmbH