1. Metadata
November 2017
Martin Klopstock

2. Metadata - TOPICS DISCOVERY SALES BIC BASIC WHEN? ACCREDITATION
MANAGEMENT

3. Why are Metadata important?
DISCOVERY

4. Your metadata does a LOT of work
Discovery
Your metadata does a LOT of work

5. Discovery – metadata in your publishing system
Short and long Description

6. Discovery – metadata to data aggregators
ONIX 3.0
TextType02
Short Description
ONIX Code Lists Issue 39, 19 October 2017: Text Type
ONIX 3.0 was first released in 2009

7. Discovery – metadata on your website & e-retailers
Consider ONIX 3.0 for your web feed
Short Description

8. Discovery – metadata in the catalogue & AIs
Long Description
Table of Contents

9. Discovery – metadata in social media
Short Description

10. Discovery – US distributor metadata platform
ONIX 3.0

11. Why are Metadata important?
SALES

12. Sales Link to the 2016 update

13. WhatMetadata?
BIC BASIC
as a minimum…

14. BIC
Consider joining…
Check out the website

15. EDITEUR Consider joining Check out the website… Our role is:
To identify requirements, specify, develop, publish, and maintain our own messaging standards in support of e-commerce within our sectors…
To promote the implementation both of our own standards and of other appropriate standards within our stakeholder community…
Consider joining
Check out the website…
Consider joining…
Check out the website

16. BIC BASIC 11 mandatory Elements
THEMA 1.2 & BISAC

17. THEMA 1.2 Accepted in many international markets Derived from BIC
Exists in many languages
Can be mapped from BIC, depending on your bibliographic system
Consider: change to assigning THEMA and map to BIC (as there are more codes in Thema). We did it the other way round and have to manage the gaps

18. Excellent summary of BIC BASIC http://www. bic. org

19. BIC additional metadata elements - TOC

20. Metadata - timeliness
WHEN?

21. Metadata – WHEN?
You need a plan to cater for all supply chain eventualities.
Feeds to Nielsen & Amazon – daily incremental
For Ingram US feeds – you need to update Coresource weekly and have metadata up to 11 months ahead
Plan to capture your metadata as early as you have a signed contract and review regularly for missing elements. Have defined ‘sign-off’ stages for metadata in the book life cycle.

22. Metadata – WHEN? Dependent on recipient requirements
In UK aim for 6 months before pub date
Ingram (e.g.) in US require metadata up to 11 months ahead of pub date.
Set out your internal processes to cater for worst case scenario (Discussion)

23. Metadata -How do you know how well you’re doing?
ACCREDITATION

24. BIC Product Data Excellence Awards

25. Nielsen monthly reports

26. Nielsen monthly reports

27. Metadata -How?
MANAGEMENT

28. Metadata – how to manage in-house?
Any publisher operating in an international supply chain needs a strong metadata management function
Not a job for an ‘intern’ or a junior member of staff
Skills required: knowledge of systems/metadata/ONIX/supply chain partners
Excellent communication and people management (as they have to get others to do what they need to!)
Systems thinking but detail oriented

29. Metadata – 5 ‘Rules’ One field/version per metadata element Accurate
Timely
Validate regularly (eg monthly)
Have someone overall responsible and empower them