Download presentation
Presentation is loading. Please wait.
Published byBriana Underwood Modified over 6 years ago
2
CERN communications strategy 2017-2020 Putting it in practice
Ana Godinho 21st EPPCN Meeting CERN
4
Six overarching key messages
CERN is a world leader in particle physics. The discovery of the Higgs boson opens the door into new physics, on a journey of discovery that will extend for decades. To continue this journey of discovery we need new accelerators, detectors and computing capacity CERN brings benefits to society CERN is an open institution Peaceful collaboration and diversity are intrinsic to CERN 1. CERN is a world leader in particle physics. (Encompassing theoretical and experimental research, engineering and computin.g) 2. The discovery of the Higgs boson opens the door into new physics, on a journey of discovery that will extend for decades. 3. To continue this journey of discovery we need new accelerators, detectors and computing capacity. (To build them we need to push the technology.) 4. CERN brings benefits to society. (CERN contributes to the human endeavour of acquiring knowledge, it has a strong positive impact on training future scientists and engineers, on driving innovation, on transferring knowledge and technology to society and industry, and on engaging citizens in the achievements of fundamental research.) 5. CERN is an open institution. (CERN’s scientific results are available in open access and CERN is committed to open innovation. CERN is open to citizens, open to the arts, humanities and other expressions of culture.) 6. Peaceful collaboration and diversity are intrinsic to CERN. (People from different nationalities, cultures, backgrounds and with different expertise collaborate peacefully, on an equal footing.)
5
The impact brochure Impact
6
Press releases and updates
Science – telling stories 2017 Global media coverage Number of press cuttings – CERN, LHC and related keywords Press releases and updates CMS Open Heart Surgery Tm Berners-Lee ACM A.M. Turing Award BASE / Antimatter LHCb 5 particles SESAME LHCb SM deviations SCOAP3 1 January – 30 April 2017
7
Outreach event 2017 Impact 25 m 40 m
CERN: Accelerators, Detectors, Computing Science From CERN technologies to benefits for society Peaceful collaboration and diversity My neighbour CERN Dialogue, entertainment and fun
8
The journey of discovery
#WhatsUpLHC
9
Sharing stories The journey of discovery
FollowFriday – Italy, Portugal, France, Germany, UK, Finalnd, The Netherlands
10
CERN ”VIP” presentation
Reaching policy-makers Welcome to Accelerating Science and Innovation CERN ”VIP” presentation
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.