1. Jesse Wolfersberger Director, Consumer Insights GroupM Next
The Future of Shopping
Jesse Wolfersberger
Director, Consumer Insights
GroupM Next

4. In-Store vs. Online Shopping
Benefits of In-Store
Toaster Buddy more meaningful when fought to death over
Periodic exposure to germs necessary for robust immune system
Screaming at clerk to unlock video game display case still counts as human contact
Benefits of Online
Don’t have to use legs
Ability to read 1,634 reviews of $12 iPhone case before committing to purchase
Number of big-screen TVs you can buy not limited by size of car

6. The Impossibility of Classification
How often do you shop in the following ways?
% of shoppers
18-34
35+
Research In-Store And Buy Online
13%
22%
10%
Research Online And Buy In-Store
35%
48%
30%
Research And Buy Online
36%
44%
33%
Research And Buy In-Store
41%
45%
39%

7. I don’t want to shop for it
I need it now
I don’t want to shop for it
I want to shop for it
I can wait

8. The Four Amazon Battlegrounds
Beat Amazon in Price (good luck)
And
Change Public Perception (multi-year campaign)
Price
Convenience
Speed
Experience

9. The Four Amazon Battlegrounds
Price
Convenience
Speed
Experience

10. The Four Amazon Battlegrounds
Brick and Mortars
Price
Convenience
Speed
Experience

11. The New Try-It-Before-You-Buy-It
74% are excited to use Virtual Reality technology while shopping
Highest rated technology in survey
The North Face
Jaunt VR

12. Does This Look Good on Me?
69% are excited to use Augmented Reality technology while shopping
Facecake Swivel

13. The Dawn of the (Actually) Helpful Associate
67% are excited to have a personalized experience with a store associate
Store Attribute
% Top 3
Closest to your house
72%
You are a member of their loyalty club
67%
The most helpful employees
59%
Lilly Pulitzer

14. New Uses for the Store Itself
62% have ordered online and picked up in-store
46% at least once a month
Among Ages 18-34:
74% have ordered online and picked up in-store
63% at least once a month
% of Shoppers
18-34
35+
Research In-Store And Buy Online
13%
22%
10%
Research Online And Buy In-Store
35%
48%
30%
Research And Buy Online
36%
44%
33%
Research And Buy In-Store
41%
45%
39%
Trunk Club

15. I don’t want to shop for it I don’t want to shop for it
I need it now
I don’t want to shop for it
I don’t want to shop for it
I want to shop for it
I want to shop for it
I can wait

16. Loyalty – The Next Battleground
Store Attribute
% Top 3
Closest to your house
72%
You are a member of their loyalty club
67%
The most helpful employees
59%

17. Jesse.Wolfersberger@groupm.com @jesseberger
Thank You
@jesseberger