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Developing Your Personal Brand

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1 Developing Your Personal Brand
BBV2M LLC

2 What is a Brand? It has been defined as
A) A trademark or distinctive name identifying a product, service or organization B) A product or services so identified C) An association of positive qualities with widely recognized names as of a product line or celebrity D) A distinctive category or a particular kind BBV2M LLC

3 Brand Importance Each day we are involved with someone’s brand. It could be a product, a service or an individual. These brands are powerful and those that are responsible for the brand want to make sure that those things that are associated with the brand are true representation of the brand. BBV2M LLC

4 Familiar Brand Names ABC CNN NBC Levi’s Nike McDonalds Burger King Pringles Chevron Exxon Coca Cola Pepsi BMW John Deere Apple Lego Microsoft Kellogg’s Frito Lay Nabisco Toyota Ford General Motors Mercedes BBV2M LLC

5 Familiar Celebrity Brands
Martha Stewart, Kathy Lee Gifford, Donald Trump, Versace, Dior, Giorgio Armani, Calvin Klein BBV2M LLC

6 So What is Branding? Branding is defined as the process involved in creating a unique name and image for a product in the consumer’s mind and mainly through an advertising campaign with a consistent theme. Branding aims to establish a significant differential presence in the market that attracts and retains loyal customers. BBV2M LLC

7 Developing Your Brand Branding (Your Name) is the process involved in creating unique name and image for (Your Name) in those individual minds whom (Your Name) comes in contact with in person or by reputation that consistently reminds individuals of (Your Name) on a constant basis and the qualities that (Your Name) represents. BBV2M LLC

8 Personal Brand Example
Branding Breanne is the process involved in creating a unique name and image for Breanne in those individual’s minds with whom Breanne comes in contact with in person or by reputation that consistently reminds individuals of Breanne on a constant basis and the qualities that Breanne represents.  BBV2M LLC

9 Personal Branding Tools
Utilization of Social Media can support, enhance, or hurt your personal brand. Use them wisely Face book, YouTube, Twitter, LinkedIn, Snapchat, Yammer, Instagram, Tumblr, MySpace, Vine, Reddit, Flickr, WhatsApp Resumes, Interviews, Training Sessions, Public Outings BBV2M LLC

10 How Important is Your Brand?
Each time you meet someone or your name is being spoken your brand is put to the test. In a job interview people want you to sell them on your brand and you want to sell them on your brand and why your brand is the better brand for their needs BBV2M LLC

11 So What is Your Personal Brand?
It Is You!!! BBV2M LLC

12 BBV2M-BrothersBrooksVision2MissionLLC.com


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