1. Becoming a Wise Consumer
Chapter Seventeen
Becoming a Wise Consumer

2. Fallacies, Fads, Quacks, Rip-offs
A false or mistaken claim - the result of inaccurate information
Fad
A passing style or fashion - that will soon be out of date
Quacks
Individuals who represent harmful and/or useless practices
Rip-offs
Being cheated by exchanging something of value for something worthless

3. Understanding Advertisements
As a wise consumer, read all advertisements carefully.
Look beyond the words, pictures and music to reveal the hidden message or psychological approach that is being used.
Look for misleading and inaccurate statements.

4. Avoiding a Rip-off Develop a questioning attitude.
Ask yourself whether the claim being made sounds too good to be true.

5. Weight Control Fallacies
Spot Reducing
Body Wrapping
Rubberized Suits
Massage
Vibrating Chairs and Belts
Saunas and Hot Baths
Electric Muscle Stimulators
Motorized Exercise Devices
Weighted Belts

6. Purchasing Exercise Equipment
Don’t be in a hurry.
Buy only quality equipment.
Make certain it is equipment you will continue to use.
Make sure you have a place to use it.
Determine if it needs to be assembled.
Decide the features you really need and can afford.
Purchase equipment with a warranty.

7. Joining a Fitness or Health Club
Are there possible alternatives?
What type of devices are offered?
Have you checked the Better Business Bureau for complaints?
Have you carefully read the contract?
Are you self-motivated to use the club?
Have you checked the qualifications of the instructors?
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