1. International Business Plan 808
Study NZ Worldwide
International Business Plan 808
Setup a Student Recruitment Agency in Sri Lanka and a branch in Bangladesh
Subash Kulatunga

2. Introduction
Global Higher Education is a trillion dollar business (1.9 trillion dollars as at 2016).
English speaking countries are topping.
Selling education is $3.5 billion to NZ
New Zealand is servicing approximately 100,000 foreign students at 100,000 students at present.

3. Sri Lankan Overseas Education Market
17,000 Sri Lankan students have enrolled in foreign universities and institutions in 2016.
780 Sri Lankan students have enrolled in New Zealand universities in 2016.
Australia, U.S.A and U.K are the most popular study destinations for Sri Lankan students.
Malaysia, Singapore and Dubai are becoming popular with Sri Lankan students.

4. Bangladesh Overseas Education Market
Approximately 20,000 students have enrolled in foreign Universities and institutions in
New Zealand has attracted only 430 Bangladeshis students in
U.K, Australia and U.S.A are popular destinations for Bangladesh students.
Singapore, Malaysia and Dubai are becoming popular in Bangladesh as a study destinations.

5. Business Plan Methodology
Project Management is “Temporary endeavor, undertaken to create a unique product, service or result”.

6. Measurable Organizational Value (MOV)
MOV of this project could be categorized in to two aspects,
Social Impact
To give more accessibility to Sri Lankan and Bangladeshi students to higher education in a more reachable way and deliver more international students to the New Zealand higher education industry.
Financial Impact
To enroll at least 25 students from both countries during the first year of business to NZ institutions and earn 65,000 NZD as commission. Further expect 35% growth YOY.

7. Business Alternatives
Colombo
Partnership
Own Office

8. Business Alternatives
Dhaka
Own Branch
Franchise Office

9. Economic Feasibility for a Partnership in Colombo
Existing student recruitment agency agreed 25% stake for LKR 10Mln.
Cost is LKR 10,000,000 (NZD 93,000) for 25% stake. They make LKR 2,500,000 profits annually.( our profit share is for 25% is LKR.625,000/-)
Approx. investment for 25% stake Rs.10,000,000/-
Ongoing business annual profit Rs.2,500,000/-
ROI ,500,000 X 25% = 625,000 X 100
10,000,000
6.25%
Pay Back Time = over three years (Approximately 15 years)

10. Having Our Own Office in CMB
Cost (Capital +Operation) =1,498,000+ 3,346,000
= SLR 4,844,000 (45,271 NZD)
(31,271+14,000) NZD
Benefit 15 Students =10% - 15% (10+15/2)*
  Avg. Tuition fees =NZD 18,000/- to 25,000/
Expected revenue = (18, ,000) /2**
**21,500 x 12.5% (Avg. com*)
Commission per student = NZD
Total commission from 15 students = x 15 = 40,312 NZD
Total commission in SLR (1NZD=107 SLR) =SLR 4,313,438

11. Economic Feasibilities CMB Office
Benefits
Year 1
Year 2
Year 3
No of students to be recruited
(25%<)
($2687x15)
(35%<)
($2687x19)
(35%<)
($2687x26)
Increase in Revenue
$40,312
$51,053
$69,862
*Operational Cost
(10% increase YOY)
$31,271
$34,398
$37,838
Operational profit/loss
$9,041
$ 16,655
$32,024
Total Investment
45,271
ROI
20%
37%
71%
Pay Back Time
(45,271)+9,041
(36,230)+16,655
(19,575)+32,034
One NZD = 107 SLR

12. Having an Own Branch in Dhaka
Total Cost Dhaka office BTK 737,800 +1,754,000
(Capital + Operational) BTK 2,491,800
1 NZD = BTK = 42,962 NZD
  Benefits
10 students in the first year =2, X 10
=26,875 NZD

13. Economic Feasibility Dhaka own office
Benefits
Year 1
Year 2
Year 3
No of students to be recruited
(20%<)
($2687x10)
(30%<)
($2687x12)
(30%<)
($2687x15)
Increase in Revenue
$26,870
$32,244
$40,315
*Operational Cost
10% increase YOY
$30,241
$33,265
$36,592
Operational profit/loss
$(3,371)
$ (1,021)
$3,823
Total Investment
42,962
ROI
-8%
-2% 9%
Pay Back Time
(42,962)+(3,371)
(46,333)+(1,021)
(47,354)+3,823

14. Having a Franchise at Dhaka
Franchise concept (Franchisee 40 : 60 Franchiser)
Responsibilities of Franchisee
Branding the allocated area in the franchise office, supply a laptop, training the staff member and annual brand marketing.
Responsibilities of the Franchiser
Allocate a 10x10 area from his existing office (prime location), dedicate one of their staff member and bare the operation cost.
**To get a franchise of StudyNZworldwide, the current business should be related to travel and tourism. Specially consider, student recruitment agencies those are not recruiting for New Zealand institutions and airline ticketing agents.

15. Having a Franchise at Dhaka
Cost Franchisee capital cost =NZD 5,000 Marketing budget =NZD 7,000 Total cost =NZD 12,000 Benefit Commission for a student = NZD 2, X 10 = NZD 26,875 X 40% (Franchisee ) =NZD 10,748

16. Economic Feasibility Dhaka Franchise
Benefits
Year 1
Year 2
Year 3
No of students to be recruited
(20%<)
($2687x10X40%)
(30%<)
($2687x12X40%)
(30%<)
($2687x15X40%)
Increase in Revenue
$10,748
$ 12,898
$16,122
*Operational Cost
$7,000
Operational profit/loss
$3,748
$ 5,898
$9,122
Total Investment
12,000
ROI
31%
49%
76%
Pay Back Time
(12,000)+ 3,748
(8,252)+5,898
(2,353)+9,122

17. Alternative Analysis Alternatives-CMB ROI 1st Year ROI 2nd Year
ROI 3rd Year
Pay Back Time
Partnership 6% 8%
10%
10 Years
Own Office
20%
37%
71%
2.7 Years
Alternatives-DKA
ROI 1st Year
POI 2nd Year
ROI 3rd Year
Pay Back Time
Own Branch
-8%
-2% 9
Eight Years
Franchise
31%
49%
76%
2.3 Years

18. Project Planning
1.Explain the project plan to key stakeholders and discuss 2.Difine roles and responsibilities 3.Hold a kick off meeting 4.Develop a scope statement 5.Develop a scope baseline 6.Develop the schedule and cost baseline 7.Create baseline management plan 8.Develop the staffing plan 9.Analysied the project quality and risk 10.Communication

19. Challengers Get a Collaboration with Universities and Institutions
Requirements
Previous experience in the trade (student supply).
Three references (from the student suppliers).
List of current student supplying institutions.

20. Path to get the Requirements
First get the chance from Institutions to supply the students.
Three institutions have agreed on following conditions.
Undertake to supply five students in the first year.
Pipe line of 10 students to get the continues supply.
Strong New Zealand References (Personal).
Strong financial statements of the owners other businesses in home country.

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23. Documents Check List

24. Universities and Institutions link

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